The Power of Us & Social Identity at Work - Jay Van Bavel - #175

Thanks to HRBench for powering this episode. To find out more about the company building the future of people intelligence, reach out to book a demo at hrbench.com/directionallycorrect ! Check out this episode of the #1 people analytics podcast with special guest, Jay Van Bavel, Professor of Psychology & Neural Science at NYU and Author of “The Power of Us”! In this wide-ranging and deeply thought-provoking conversation, Cole Napper sits down with Jay Van Bavel to unpack one of the most important—and often misunderstood—forces shaping organizations, workplaces, and society today: identity. Drawing from decades of research in psychology, neuroscience, group behavior, and conflict, Jay explains why identity is far more than an academic concept—it shapes how we think, what we value, who we trust, and how organizations succeed or fail. At the center of the discussion is a powerful idea: we are shaped by the groups we join. Jay explains how identities act like lenses through which we interpret the world, influencing behavior, priorities, and even morality. Whether in workplaces, families, professional communities, or social groups, the identities we adopt quietly shape our decisions and relationships in ways most people underestimate. Cole and Jay explore one of the defining workplace challenges of the modern era: rising polarization, incivility, and declining trust. Jay shares research on why remote work, shrinking social circles, and fragmented organizational identities may be contributing to lower cooperation and weaker connections at work. The discussion reframes psychological safety—not as avoiding conflict, but as creating environments where people can challenge ideas, disagree productively, and take interpersonal risks without fear. The episode also dives into inclusion, bias, and organizational performance. Jay explains why diverse teams only outperform when paired with shared identity, inclusive norms, and psychological safety. He offers a nuanced perspective on why some approaches to DEI created backlash, what organizations misunderstood, and how leaders can foster inclusion in ways grounded in science rather than ideology. Cole and Jay examine the hidden power of dissent, asking why organizations often punish the very people who care most about the group. Jay shares practical strategies for avoiding groupthink, encouraging constructive disagreement, and building cultures where dissent strengthens decision-making rather than undermining cohesion. The conversation also explores why social skills may matter more than technical skills in the future of work, how Gen Z’s changing relationship with in-person interaction is affecting workplaces, and why relationship-building may become one of the most valuable capabilities in an AI-driven world. Along the way, they discuss conformity, culture fit, social media, moralization, and even the surprising story behind the rivalry that created Adidas and Puma as a lesson in identity and belonging. If you work in HR, people analytics, organizational psychology, talent management, or simply want to better understand why people behave the way they do inside groups, this conversation offers practical, research-backed insights for building healthier and higher-performing organizations. If you like this episode, you’d also love exploring prior episodes—visit colenapper.com for the full archive and show links.