35: Making the invisible visible: Disability representation that matters with Simone Eyles

What happens when disabled people are missing from the stories, brands and campaigns we see every day?

In this powerful episode, Laetitia is joined by Simone Eyles, founder of Disinfluencer, a social enterprise on a mission to take disability mainstream through representation, talent and education. Together, they explore why authentic visibility matters, the hidden cost of exclusion, and how brands can move beyond tokenism towards genuine inclusion.

Simone shares the deeply personal story behind Disinfluencer, inspired by her son Josh, and explains why creating pathways for disabled talent is about so much more than marketing. It is about belonging, employment, visibility and changing the way society sees disability.

Whether you are a parent, educator, marketer, business owner or advocate, this conversation will leave you thinking differently about representation and the power of making the invisible visible.

✨ Try Understanding Zoe free for 7 days – the neuroaffirming app turning every report, observation and meltdown into an actionable next step.

KEY TAKEAWAYS 👇

🧠 Why authentic disability representation matters for children, families and communities

🧠 The hidden impact of never seeing yourself reflected in media and marketing

🧠 Why tokenistic inclusion is not enough

🧠 The importance of making invisible disabilities visible

🧠 How brands can create genuine inclusion rather than performative diversity

🧠 Why representation creates belonging, understanding and social change

🧠 How employment pathways for disabled talent can transform lives

🧠 The role of community, connection and visibility in reducing ableism

💛 Love what you heard? Subscribe, share with your care village, and leave us a review so more families can find this support.

🔗 Try Understanding Zoe for free today

ABOUT THE GUEST 👇

Simone Eyles is the founder of Disinfluencer, a social enterprise taking disability mainstream through images, talent and education.

Working at the intersection of inclusion and marketing, Simone helps brands show up more authentically by creating opportunities for disabled talent to be seen, heard and represented. Through stock imagery, talent representation, education and advocacy, she is building practical pathways between disability and the commercial world.

Driven by both lived experience and professional expertise, Simone is passionate about challenging stereotypes, increasing visibility and ensuring disability representation becomes part of everyday culture rather than an afterthought.

💻 Website: www.disinfluencer.co

📸 Instagram: @disinfluencer.co

💼 LinkedIn: https://www.linkedin.com/in/simoneeyles/

ABOUT THE HOST 👇

Laetitia Andrac (Autistic & ADHDer) is an award-winning entrepreneur, international speaker, and podcast host.

She is the bestselling author of Light It: How to Trust Your Intuition and Build a Thriving Business. With over 15 years of experience in consulting, strategy, and innovation, Laetitia has worked with industry leaders like Deloitte and Telstra.

Inspired by my journey as a neurodivergent parent, she co-founded Understanding Zoe, an AI-driven solution dedicated to supporting caregivers of neurodivergent children.

Her passion is creating a more neuroinclusive world, where everyone can thrive—whether in their homes, communities, or workplaces.