Building Luv Aj from Age 14, Bootstrapping a Jewelry Brand & Entrepreneurship Advice with Amanda Thomas

On today’s episode, I’m joined by Amanda Thomas, founder and creative director of Luv Aj, to talk about how she started her jewelry brand at just 14 years old and grew it into one of the most recognizable jewelry brands in the industry. Amanda shares the story of landing her first retail account at Fred Segal as a teenager, building Luv Aj without outside funding, and the lessons she’s learned from years of entrepreneurship. We also discuss work-life balance, leading a remote team, trusting your intuition, navigating difficult seasons in business and life, and what it really takes to build a lasting brand. Whether you’re an entrepreneur, creative, or simply looking for inspiration, this episode is packed with practical advice and founder insights. Enjoy!

To connect with LuvAj on Instagram, click HERE.

To connect with Amanda on Instagram, click HERE.

To shop LuvAj, click HERE.

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To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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