Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth3 Jun

LinkedIn content strategy — focus, reach, and repurposing with Louise

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material.

After realizing that my diverse posts about travel and speaking were confusing the algorithm, I refocused my content to align with what my audience actually follows me for—using LinkedIn for business.

By utilizing AI for research and crafting a focused eight-page carousel post, I saw impressive results, including nearly 3,000 impressions and new followers. This episode emphasizes the importance of a targeted content strategy and maintaining a human touch while building your online presence.

Takeaways:

Focusing your LinkedIn content on your core business offerings is crucial for boosting reach.
Utilising AI tools like Claude AI can streamline your content creation and sourcing process.
Engagement pods can harm your LinkedIn reach by creating inauthentic interaction patterns.
Creating visually appealing carousels can enhance engagement and visibility on LinkedIn posts.

Companies mentioned in this episode:

LinkedIn
Claude AI
Canva
Louise Brogan

Links referenced in this episode:

louisebrogan.com
www.louisebrogan.com/raise-live
www.louisebrogan.com/momentum (for the Daily Prompt workshop)

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