Jon Patton Returns! GunCon 2026, New Gear That Matters & Industry Insights

This week on Whiskey & Windage, Jon Patton from The Gun Collective joins us for a wide-ranging conversation about GunCon, the firearms industry, and the products that have him most excited this year.

We kick things off with a look at GunCon and how it has evolved into one of the most unique events in the firearms community. Jon explains who the event is for, what attendees can expect, and why it continues to attract enthusiasts, manufacturers, media personalities, and industry professionals from across the country.

From there, we dive into the current state of the firearms industry, discussing market trends, innovation, consumer expectations, and the challenges companies face in a rapidly changing environment. As someone who regularly gets hands-on experience with new products before they reach the public, Jon also shares his thoughts on the firearms, optics, suppressors, accessories, and emerging technologies that have caught his attention recently.

Whether you're planning to attend GunCon, curious about where the industry is headed, or simply enjoy hearing behind-the-scenes perspectives from one of the most recognizable voices in firearms media, this episode delivers plenty of insight, laughs, and honest conversation.

Follow Whiskey & Windage for more conversations with the people shaping the firearms industry.

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