Reality TV Fans Make the Best Marketers w/ House Guest Sarah Grosz

Recorded live at Possible Miami, this episode of House of Content brings our House Guest Series into the real world as host Christine Göös sits down with Sarah Grosz, who at the time led influencer marketing at Allbirds and now heads Influencer & Brand Partnerships at HORMBLES CHORMBLES, a better for you candy brand.

Sarah has built creator programs at the intersection of culture, community, and performance, helping brands create partnerships that feel authentic while delivering measurable business results.

Christine and Sarah unpack what it really takes to build influencer strategies that drive conversion without sacrificing creativity.

They discuss how to evaluate creator fit beyond vanity metrics, the balance between performance goals and creator autonomy, and why cultural relevance can't be manufactured through trend-chasing. Sarah also shares her briefing philosophy, the storytelling signals she looks for in creators, and the influencer marketing metrics she wishes brands would stop obsessing over.

Plus, they kick things off with a quick-fire round covering creator hot takes, favorite creators, social media rabbit holes, and the influencer marketing hill Sarah is willing to die on.

Special thanks to Unplugged Collective for hosting House of Content in their studio at Possible Miami.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(70)

Unpacking Creator Etiquette with House Guest Gigi Robinson

Recorded live at Possible Miami from Unplugged Studios, this week we're joined by creator, entrepreneur, speaker, and Founder of Hosts of Influence®, Gigi Robinson.The creator economy has matured, but...

12 Jun 34min

Networking for Content: IRL As a Cheat Code

Christine didn’t set out to host an event. What started as a small idea, bringing a handful of corporate creators into one room, quickly turned into something much bigger. A co-host, a few shares, a c...

23 Apr 29min

The Creator Spin on Branded Entertainment

Branded entertainment is having a major comeback, but it doesn’t look like the old playbook. In this episode of House of Content, Christine and Janni break down why brands are moving beyond traditiona...

16 Apr 24min

Expertise Is the New Influence

If you scroll your feed right now, you’ll notice something shifting. It’s not just influencers anymore. It’s lawyers breaking down contracts, dermatologists debunking skincare myths, founders building...

9 Apr 33min

Social Media Ate TV: Clip Culture and the Future of Entertainment

In this episode of House of Content, hosts Christine Göös and Melissa Kontu unpack how social media has become the new TV — not just where we talk about culture, but where we experience it first. From...

2 Apr 30min

The Delulu Economy & Scam Social Era

In this episode of House of Content, hosts Christine Göös and Melissa Kontu unpack the rise of what they call the “Delulu Economy” — a digital culture where the performance of success often matters mo...

26 Mar 27min

90s Revival, CBK, and Nostalgia in Internet Culture

The internet has crowned a new It Girl who hasn’t been alive for nearly 30 years. Carolyn Bessette-Kennedy is back at the center of culture, not through interviews or content, but through absence. As ...

19 Mar 25min