CattleUSA Daily23 Sep 2025

161: The Leap of Faith Behind a Direct-to-Consumer Beef Business with Calli Williams

Today on the podcast, Lauren Moylan interviews Callie Williams, a first-generation rancher from South Dakota. Callie shares her journey of starting TW Angus, a seed stock Angus operation with a direct-to-consumer beef business. The conversation explores the unique aspects of their operation, the challenges and successes of advocating for the beef industry, and the importance of networking and stepping outside of one's comfort zone to grow both personally and professionally.

Links

Calli's Instagram - TikTok - TW Angus

Watch on Youtube

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Takeaways

Callie and her husband started their ranch from scratch.

They have a unique operation combining seed stock and direct-to-consumer beef.

The decision to feed steers instead of selling them at the sale barn was a leap of faith.

Advocacy for the beef industry is crucial, especially during challenging times.

Callie has appeared on national news to discuss beef prices and industry issues.

Networking with other ranchers and industry leaders is vital for growth.

The beef industry is improving in genetics and practices every year.

Stepping away from the ranch can lead to new opportunities and insights.

Direct-to-consumer sales allow for better pricing and customer relationships.

Callie encourages first-generation ranchers to reach out for guidance.

Chapters

00:00 Introduction to TW Angus and First Generation Ranching

04:40 Unique Business Model: Seed Stock and Direct-to-Consumer Beef

11:05 Advocacy in the Beef Industry

16:34 The Future of the Beef Industry

22:01 Networking and Community Engagement

Cattle, Ranching, Beef Industry, Advocacy, First Generation Ranchers, Direct to Consumer Beef, TW Angus, South Dakota, Agriculture, Networking

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