298: Beef Demand Is Surging and Nobody Really Cares What It Costs with John Campbell

Beef prices are at record highs—but demand isn’t slowing down. In this episode, John Campbell shares his take on what’s really driving beef demand right now and why consumers are still choosing beef despite the cost. From changing nutrition trends to the “Traeger effect” and shifting consumer preferences, this conversation breaks down why beef may be entering a new era of demand—and what that means for producers moving forward.

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Key Takeaways:

• Beef demand is holding strong—even at record prices
• Consumer perception around beef is shifting in a positive direction
• Cooking culture (grills, smokers) is driving more at-home beef consumption
• Nutrition trends are bringing beef back into focus

• Demand may be entering a new long-term phase

Chapters:

00:00 – Opening take on beef demand
02:00 – Why demand is staying strong
04:30 – The “Traeger effect” and cooking culture
07:00 – Nutrition trends and consumer mindset
09:30 – What this means for the industry

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