316: The Checkoff Is Turning Global Beef Demand Into a Route 66 Experience with Cheryl DeVuyst

What does global beef demand have to do with a Route 66 road trip?

Lauren sits down with Cheryl DeVuyst today on the podcast to connect the dots between strong global and domestic beef demand, checkoff-funded efforts, and creative initiatives like the Route 66 Beef Passport.

They also discuss what current consumer data is showing, from increasing willingness to pay for beef to a decline in interest around alternative protein lifestyles, and why understanding demand matters now more than ever for producers.

Links:

If you’d like to read the latest Impact Report or subscribe to The Drive, visit DrivingDemandforBeef.com.

Route 66: https://www.kansasbeef.org/programs-events/route-66-beef-trailBeef Recipes: https://www.beefitswhatsfordinner.com/ CattleUSA Insurance - https://info.cattleusainsurance.com/l...⁠CattleUSA Website - https://www.cattleusa.com/Facebook - / cattleusamedia Instagram - / cattleusa.media Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - / _laurenmoylan Lauren’s Youtube - / @showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/

• Global beef demand continues to add value to the entire animal
• Export markets play a critical role in producer profitability
• Domestic consumers are still choosing beef and willing to pay for it
• Interest in alternative proteins and vegan lifestyles is declining
• Understanding consumer demand is key to long-term success
• Checkoff programs are funding both research and innovative marketing efforts
• Experience-based marketing (like the Route 66 Beef Passport) is connecting consumers to beef in new ways

Chapters:

00:00 Introduction + current demand conversation
05:00 Global beef demand and export strategy
12:00 Why exports matter to producers
18:00 Domestic demand and consumer trends
24:00 Alternative proteins and vegan trends
30:00 Route 66 Beef Passport explained
36:00 Checkoff efforts and marketing strategy
42:00 What this means for producers moving forward

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