The Ill-fated Brand Trip That Took Over TikTok
ICYMI13 Mai 2023

The Ill-fated Brand Trip That Took Over TikTok

On today’s show, Rachelle is joined by ICYMI favorite, Nadira Goffe to talk about the makeup meltdown that’s taken over TikTok. The two dissect a Miami F1 brand trip sponsored by Tarte Cosmetics that ended in multiple apology videos and a promise by Tarte CEO Maureen Kelly to make her brand’s creator program more equitable. They dive deep into Tarte’s less than inclusive history and explain how exactly Pyrex got involved.

This podcast is produced by Se’era Spragley Ricks, Rachelle Hampton and Daisy Rosario.

Make an impact this Asian American & Pacific Islander Heritage Month by helping Macy’s on their mission to fund APIA Scholars. Go to macys.com/purpose to learn more.

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