Design Curious | Interior Design Career and Business Podcast8 Jun

194 | Building Your Interior Design Website? Essential Website Lessons From Robyn White

If you’re an aspiring interior designer or you’re still in the early stages of building your business, chances are you’ve asked yourself questions like: Do I really need a professional website yet? Should I invest in custom website design? Or can I just use a template for now?

I hear these questions constantly from designers inside my programs, especially when they’re trying to balance launching their business with managing their budget wisely. And honestly? It’s easy to get overwhelmed by all the options — WordPress, Squarespace, Wix, SEO, branding, copywriting, templates, custom builds… suddenly creating a website feels harder than designing a room.

That’s exactly why I invited website designer Robyn White back onto the podcast.

In this episode, we unpack what interior designers actually need when it comes to website design, how to know the right level of investment for your stage of business, and what questions to ask before hiring a website designer. We also talk about minimum viable product websites, brand strategy, portfolio photos, AI renderings, website maintenance, and why perfectionism may be holding you back from getting clients.

Featured Guest

Robyn White is the founder of RDW Design Studio, where she combines luxury market insight with strategic website design for interior designers. With a background working at one of the world’s most prestigious art galleries, Robyn brings a rare blend of strategy, aesthetics, and high-end client understanding to every project. She specializes in helping interior designers elevate their online presence through thoughtful brand strategy, SEO-conscious website design, and customized digital experiences that attract aligned clients and opportunities.

What You’ll Learn in This Episode

✳️ When to invest in custom website design

✳️ Questions to ask website designers before hiring

✳️ Templates versus custom websites for beginners

✳️ Website platforms: WordPress, Wix, and Squarespace

✳️ Building a portfolio without completed client projects

Read the Blog >>> Essential Website Lessons Before Building Your Interior Design Website

NEXT STEPS:

🔸 Save your seat! FREE Webinar: Are You Ready to Start Your Interior Design Business? How to Know for Sure (and What It Really Costs to Launch)

🎯 Join My Design Mentor and start building a design career with clarity, confidence, and support, 👉https://rwarddesign.com/my-design-mentor⁠

Check out our Designer's Playlist!

*️ Start Your Interior Design Journey

*️ From Newbie to Confident Designer

*️ Switching Gears to Interior Design

Grab your freebies:

📺 Watch this free webinar, "From Passion to Profit," and learn the 5 Money Moves to start your interior design business right

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

0:00 Introduction and Guest Bio

4:02 Questions to Ask a Website Designer

8:59 SEO, Copywriting, and Branding Explained

11:13 Website Designer vs. Branding Specialist

15:12 Templates vs. Custom Websites

19:52 Minimum Viable Product Websites

22:00 Building a Portfolio Without Client Projects

25:51 On Using Stock Photos

27:01 AI Renderings for Interior Designers

28:25 How to Choose the Right Website Designer

31:12 Website Maintenance After Launch

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