The Vince Perri Podcast2 Sep 2025

The Shocking Truth About AI in Marketing That Small Business Owners Need to Know - Victoria Shepherd

The Shocking Truth About AI in Marketing That Small Business Owners Need to Know - Beyond The Claim with Victoria Shepherd AI is rewriting the rules of marketing and most small business owners have no idea what just happened. In this episode of Beyond The Claim, Vince Perri sits down with Victoria Shepherd (CEO of Welcome Place Marketing) to reveal the shocking truth about AI, Google AI Overviews, and why your old marketing playbook no longer works. If your website traffic dipped or your ads stopped converting, this conversation will show you the new blueprint. Learn how to use AI tools the right way, why LinkedIn personal pages outperform company pages, and how to build trust signals that drive leads and revenue. What you will learn: • How Google AI Overviews are destroying traffic and what to do about it • Why trust signals (reviews, bios, FAQs) are more powerful than keywords • The LinkedIn strategy that actually creates new business • How to repurpose YouTube and blog content into a full funnel • The future of digital marketing and why your website is no longer enough Guest links: Website: https://www.welcomeplacemarketing.com/ LinkedIn: https://www.linkedin.com/in/victorialshepherd/ Instagram: https://www.instagram.com/tallchickvic/ X: https://x.com/tallchickvic 💎 This episode is sponsored by The Farber Law Firm, visit Farber at https://bit.ly/thefarberlawfirm 📍Download our FREE Public Adjuster guide, become your own boss, and start strong in the industry! https://www.commercialclaimsadvocate.com/free-insurance-claims-career-guide/ Thank you for being a vital part our Show 🧡 TAGS: #insuranceclaims #publicadjusters #homeowner #insuranceagent #homeownersinsurance #insuranceclaimspecialist #publicadjustersmiami #roofrepair #homeinsuranceagent #freeinspection #publicadjuster #propertyinsurance #haildamage #insuranceclaim #negotiate #homeinsurancequote #roofingcompany #homeinsuranceclaim #homeinspections #fireprotection #waterdamagerestoration #firedamage #homeinsurance #insuranceclaimhelp #insuranceclaims #roofer #waterdamage #publicadjusterflorida #roofdamage #waterleak #publicadjusters #homeinsurancespecialists #adjuster #restorationcompany

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