Episode 174: Auren Hoffman Wants to Make LiveRamp Great Again

Auren Hoffman, founder of LiveRamp, joins Ari Paparo and Eric Franchi to discuss Publicis’ acquisition of LiveRamp, the company’s biggest missed opportunities, and why connectivity is becoming even more important in the AI era. They also dive into Google I/O, AI-powered search, publisher challenges, product-led companies, and how AI is changing the way operators work. Takeaways LiveRamp’s biggest strength is still its network and connectivity. Auren believes better product execution could unlock much larger growth. AI agents will increase the need for fast data movement across platforms. Product-focused leadership continues to define successful ad tech companies. Google’s AI-first search experience is reshaping web traffic and publishing. AI tools are rapidly changing how executives and teams operate. Chapters 00:00 Publicis acquires LiveRamp 01:14 Auren’s perspective on LiveRamp’s evolution 02:17 The biggest product opportunities ahead 05:35 Middleware, clean rooms, and connectivity 07:20 Pricing and growth challenges 09:13 Why AI changes the value of data infrastructure 12:03 What Publicis could improve 15:37 Product leadership in ad tech 19:45 Trade Desk, UID2, and the competitive landscape 21:13 Google I/O and AI-powered search 26:27 Why AI is changing how operators work 29:28 The changing economics of publishing 34:21 Vox, podcasts, and creator-led media 36:32 Amazon affiliate cuts and publisher impact Guests: Ari Paparo, Eric Franchi, Auren Hoffman Learn more about your ad choices. Visit megaphone.fm/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(392)

Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition by Walmart

From Cannes Lions, Ari Paparo sits down with Vibe.co CEO Arthur Querou, following the announcement that Walmart is acquiring Vibe.co. Arthur shares the company's journey from a French startup to a lea...

24 Jun 8min

Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different

Andy Schonfeld, CRO of Tatari, joins Ari Paparo from Cannes Lions to discuss Tatari’s bold message to the DSP ecosystem, why programmatic TV only captures a fraction of the market, the evolution of co...

24 Jun 14min

Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Advertising

Patrick Dolan, COO of the Out of Home Advertising Association of America (OAAA), joins Ari Paparo to discuss the rapid evolution of out-of-home advertising. From digital billboards and programmatic bu...

19 Jun 48min

Walmart Connect's Ryan Mayward on Their Big CTV Move: Yahoo, Magnite and Vizio Explained

Ryan Mayward, SVP and GM of Walmart Connect, joins Ari Paparo to discuss Walmart's new partnership with Yahoo and Magnite, the role of Vizio in Walmart's CTV strategy, retail media measurement, increm...

15 Jun 15min

Episode 177: Scott Ensign of Butler/Till on Innovation at Indy Agencies

Scott Ensign, Chief Strategy Officer at Butler/Till, joins Ari Paparo to discuss the advantages of being a 100% employee-owned agency, the rise of agentic AI in media buying, AdCP adoption, and the fu...

12 Jun 58min

Damian Garbaccio and Doug Campbell on Affinity's Outcomes Marketing Council

Ari Paparo sits down with Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, and Doug Campbell, Chief Strategy Officer at DoubleVerify, to discuss why 91% of marketers dis...

8 Jun 18min

Episode 176: Alex Chatfield on How Influencers are Leveraging Data Technology

Alex Chatfield, Co-Founder and President of Endorsable, joins Ari Paparo and Eric Franchi to discuss how data technology is transforming influencer and celebrity marketing. Drawing on his ad tech back...

5 Jun 53min

Deterministic? Prove It.

In this Marketecture Live session, Keith Petri, SVP of Data, Identity, and Supply at Viant, and Sam Khoury of Marketecture Media discuss deterministic identity, supply path optimization (SPO), context...

1 Jun 17min