Marketing School - Digital Marketing and Online Marketing Tips9 Jun

How 57% of Website Traffic Is Now Bots

Neil and Eric discuss why AI may be creating more jobs than it replaces, breaking down new JOLTS job openings data, AI’s impact on engineering and marketing teams, the rise of AI-powered product development, and why businesses are hiring more to keep up with faster innovation. They also explore AI agents, bot traffic surpassing human traffic, and what marketers must do to optimize for the future of search and growth. Key Takeaways: • AI is creating new job categories while increasing productivity across teams. • Faster product development is driving demand for more engineers and marketers. • Businesses must optimize for AI agents, bots, and humans simultaneously. Chapters: (00:00) AI and the Job Market (01:40) AI Creating More Jobs (03:02) Free Tools Growth Strategy (05:04) Engineering Productivity with AI (06:34) Why AI Drives Hiring (07:35) AI and B2B Software Growth (09:11) Product Marketing Becomes Critical (11:09) AI-Powered Team Communication (12:33) Personality Tests and Team Alignment (16:30) Should CEOs Be Deep in AI? (20:03) Bot Traffic Surpasses Humans (21:07) Optimizing for AI Agents

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Episoder(3306)

Tokenmaxxing is DEAD

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Eric and Neil break down why token maxxing is dead. Cognition is betting that AI should be priced on outcomes rather than token usage, with...

18 Jun 29min

The Best AI Tools for Marketing in 2026

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

17 Jun 25min

The Pricing Model of The Future?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

16 Jun 18min

Your Brain Hasn't Changed in 190,000 Years

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

15 Jun 20min

The Real AI Bottleneck Nobody Is Talking About

Neil and Eric discuss the biggest AI bottleneck for companies: extracting internal knowledge and turning it into usable company context. They break down AI cost optimization, DeepSeek vs. frontier mod...

11 Jun 18min

Why ChatGPT's Most Cited Pages Don't Rank on Google

Neil and Eric break down Google’s latest AI search guidance, AEO and GEO myths, AI search optimization data from Ahrefs, ChatGPT citation trends, Google AI Overviews, and why YouTube visibility may ma...

10 Jun 19min

If You Are Not Working 7 Days A Week, You Will Lose

Neil and Eric discuss extreme startup culture, whether founders must work seven days a week to win, and the tradeoffs between success, longevity, and personal fulfillment. They break down lessons from...

8 Jun 29min