The Explainer: Don't Just Sell Stuff — Resolve Needs
The Explainer: Don’t Just Sell Stuff — Satisfy Needs 24 Jul 2019 --- Theodore Levitt's classic theory says that an industry is a customer-satisfying process, not a goods-producing process. An indu...
10 Jun 3min
How Humor Makes Leaders More Compelling
How Humor Makes Leaders More Effective 19 Sep 2025 --- Leaders don’t need to be stand-up comics—but creating space for laughter makes teams more creative, productive, and collaborative. Listen to ...
10 Jun 3min
The Explainer: What Is Thinking by Design?
The Explainer: What Is Design Thinking? 24 Jul 2019 --- Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking has three major stages. As the...
10 Jun 4min
The Psychology Behind Why (Some) People Love Horror
The Psychology Behind Why (Some) People Love Horror 30 Oct 2024 --- Why do some people love scary movies, Steven King novels, and haunted houses? Two of our authors wanted to investigate the boomin...
10 Jun 3min
How to Flourish as a Power Couple (Quick Study)
How to Make It as a Power Couple (Quick Study) 9 Oct 2019 --- Three challenges every successful couple must overcome. Because their working lives and personal lives are deeply intertwined, dual-ca...
10 Jun 5min
Research: The Concealed Drawback of Employing AI at Work
Research: The Hidden Penalty of Using AI at Work 22 Sep 2025 --- A new study reveals a hidden cost of AI at work: engineers judged identical code far more harshly when they thought AI helped write ...
10 Jun 4min
What It’s Like to Be a Social Justice Lawyer | Career Crush
What It’s Like to Be a Social Justice Lawyer | Career Crush 5 Aug 2021 --- 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 𝙩𝙤 𝘼𝙨𝙘𝙚𝙣𝙙 𝙩𝙤𝙙𝙖𝙮! ✨ https://www.youtube.com/c/HBRAscend ✨ Subscribe to our Ascend newslett...
10 Jun 16min
