Why Innocent People Sound Guilty When They Talk

Why Innocent People Sound Guilty When They Talk

You don't have to be a criminal to sound like one. Every day, in offices, relationships, dating profiles and press statements, people use four specific strategies to mislead you without technically lying. And the uncomfortable truth is that you use all four of them too.


In this episode of How Words Work I break down the four strategies of Truthful Deception. Convincing, Avoidance, persuasion and Selection. I show you exactly how they sound in the wild, from Taylor Frankie Paul's police statement to Bill Clinton describing one of the most scrutinised relationships in modern political history as an “acquaintance." And from a dating profile that tries so hard to sound relaxed it becomes exhausting, to a simple question about a report that somehow turns into a conversation about Jane's personal life.


By the end of this episode you'll never hear a conversation the same way again.


How Words Work is a weekly podcast with Jack Fox. 📩 Want to go deeper? Jack's newsletter Credible lands in your inbox every week with one idea you can use straight away. Sign up here: https://jack-fox.kit.com/dfc55f19a6

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Episoder(35)

You're Confessing To More Than You Think

You're Confessing To More Than You Think

I've spent years studying the words of thousands of criminals and people under pressure. And one of the things I've found is that some of the most revealing words in any statement aren't the big ones....

16 Aug 13min

After Hearing These Two 911 Calls You'll Never Speak The Same Way Again

After Hearing These Two 911 Calls You'll Never Speak The Same Way Again

I've spent years studying the words of thousands of criminals. And in all that time the most important thing I've learned is this. You already know how to hear the difference between someone you trust...

9 Aug 19min

Why The Longer Your Answer The Less People Believe You

Why The Longer Your Answer The Less People Believe You

Someone asks you a question. A simple one. And instead of answering it, you tell them the story around it. The context. The background. The reasons. The timeline. By the time you stop talking they kno...

2 Aug 16min

Are You Saying What You Think People Want To Hear? Mackenzie Shirilla Was. And Nobody Believed Her.

Are You Saying What You Think People Want To Hear? Mackenzie Shirilla Was. And Nobody Believed Her.

In Netflix's The Crash, Mackenzie Shirilla talked about her boyfriend Dominic Russo and his friend Davion Flanagan. She said what she thought a grieving, innocent person should say. Loving. Protective...

26 Jul 14min

Mackenzie Shirilla Went On Netflix To Convince The World She Was Innocent. Her Words Did The Opposite.

Mackenzie Shirilla Went On Netflix To Convince The World She Was Innocent. Her Words Did The Opposite.

In May 2026 Netflix released The Crash, a documentary about Mackenzie Shirilla, convicted of the murders of Dominic Russo and Davion Flanagan. Before the documentary, most people had never heard of he...

19 Jul 14min

Why The Military Writes Better Emails Than You Do

Why The Military Writes Better Emails Than You Do

The US military spent decades working out how to write emails that can't be misunderstood under pressure. They landed on three rules. Subject lines that say what the email actually wants. Bottom Line ...

12 Jul 19min

Are You Using OJ Simpson's Hype Machine?

Are You Using OJ Simpson's Hype Machine?

When OJ Simpson stood up at his arraignment in 1994 he didn't say "not guilty". He said "absolutely, 100 percent not guilty". Three extra words that mean nothing legally, because "not guilty" is a bin...

5 Jul 14min

Are You Apologizing As Badly As Diddy?

Are You Apologizing As Badly As Diddy?

In May 2024, CNN released hotel surveillance footage of Sean "Diddy" Combs assaulting his then-girlfriend Cassie Ventura. Within 24 hours, Diddy posted a 70-second apology video to Instagram. He never...

28 Jun 17min

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