The Meaningful Marketing Podcast with Chantal Gerardy12 Jun

EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles

Most business owners think that if they just “show up and speak,” the clients will come.

But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away with zero sales.

In this episode, Chantal unpacks why speaking on stage is more than just delivering information, it’s a powerful marketing and conversion tool when done right. Joined by Marc Miles, a public speaking and workshop facilitation expert, they break down what actually turns a presentation into paying clients.

If you’re using (or thinking about using) speaking as part of your marketing strategy, this episode will help you stop leaving money on the table.

Inside this episode, Chantal unpacks:

Why “show up and throw up” content kills trust (and conversions)
How to structure your stage presentation, in-person workshop, or online webinar to build authority and drive action
The balance between giving value and creating demand for more
Common mistakes that make in-person workshops feel overwhelming instead of actionable
How to guide your audience toward the next step without sounding salesy

Whether you're speaking on stage, running webinars, or hosting workshops, this episode will help you turn your message into a clear, client-generating pathway.

Connect with Marc Miles

Learn more about Marc’s work in public speaking and workshop facilitation here:
Marc Miles – Skills Education

Ready to Make Your Marketing Meaningful?

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:

📥 Download your FREE Marketing Guide
👉 https://chantalgerardy.com.au/free-downloads/

🎧 Listen to more episodes
👉 http://themeaningfulmarketingpodcast.com/

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Episoder(83)

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