Whisker Report - Pet PR & Publicity - Pet Life Radio Original12 Jun

Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation

This week on The Whisker Report, Mary Tan welcomes nationally recognized pet industry expert, business coach, and Pet Boss Nation founder Candace D’Agnolo. With nearly 25 years in the pet industry and a decade spent coaching independent pet businesses, Candace shares practical strategies for helping local pet stores and pet service providers stand out in a crowded marketplace. From understanding your ideal customer and prioritizing marketing efforts to building media relationships and leveraging local PR opportunities, Candace reveals what separates thriving pet businesses from those that struggle to be seen. She also shares real-world success stories, lessons learned from navigating a major PR crisis, and why independent pet businesses can't afford to be their town's "best-kept secret." Whether you're a pet retailer, groomer, trainer, daycare owner, or animal welfare professional, this episode is packed with actionable advice to help you build visibility, credibility, and long-term growth.

EPISODE NOTES: Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation

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Episoder(45)

Whisker Report - Episode 45 Puppies, Players & Publicity: An NFL Insider's PR Playbook

What can a rescue organization or pet business learn about PR from the NFL? Quite a lot! This week on The Whisker Report, Mary Tan and producer Mark Winter welcome Brad Madson, retired Community Relat...

17 Sep 34min

Whisker Report - Episode 44 Inside the Editor’s Inbox: How Pet Brands Get Noticed

This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Kimberlie Clyma, Senior Editor of Pet Food Processing, for an insider's look at what's shaping the booming pet food indu...

20 Aug 32min

Whisker Report - Episode 43 When the Fur Flies: Is Your Pet Business Crisis-Ready?

In the pet world, a reputation can take years to build—and seconds to destroy. This week on The Whisker Report, Mary Tan welcomes crisis strategist, attorney, former TV reporter, and Crisis Files podc...

6 Aug 31min

Whisker Report - Episode 42 Can Your Pet Store Beat Amazon? Yes—Here's How

Can independent pet retailers really compete with Amazon and the big-box chains? Absolutely—and this week's The Whisker Report explains how. Mary Tan welcomes Michelle Huie, Founder and CEO of ShopDot...

21 Jul 31min

Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands

This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Mary Beth Powers, founder of Teddy’s Turmeric Tamer, for a fascinating behind-the-scenes conversation about building a n...

28 Mai 46min

Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility

This week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI visibility, and how pet...

16 Apr 39min

Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News

On this episode of The Whisker Report, host Mary Tan and producer Mark Winter of Pet Life Radio welcome award-winning journalist and 2025 Dog Writers Association of America Hall of Fame inductee Jen R...

12 Feb 34min