From Sales to Saddles w/ Jeff Bean, CJ Bean Saddlery | Beyond the Workbench #7

What do corporate sales and custom saddle making have in common? More than you'd think. Jeff Bean of CJ Bean Saddlery joins Odin and Magnus to share how the principles of good salesmanship translate directly to craftsmanship and business success.

In this conversation with Jeff Bean, we explore lessons that carried over from corporate sales to saddle making: why listening matters more than pitching, how to approach pricing with confidence, and how honesty and long-term trust fuel lasting success.

Guest: Jeff Bean

Designer and craftsman at CJ Bean Saddlery, with a diverse background spanning corporate sales and entrepreneurship before finding his calling in custom saddle making.

Topics discussed:

• Jeff's journey from corporate sales to custom saddle making

• Why listening matters more than pitching

• Approaching pricing with confidence

• How honesty and long-term trust fuel business success

• Lessons that carry across industries

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HOSTS:

Odin Clack - https://www.instagram.com/odinleather

Michael Magnus - https://www.instagram.com/magnusopus

Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.

New episodes are released on the first and third Thursdays of every month.

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Edited and produced by Instrumental Media: https://instrumental.media/

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