
Who Is Your Brand For? w/ Jasper, Jasper's Leather Co. | Beyond the Workbench #25
Most makers can tell you what they make. Fewer can tell you who they're making it for.Odin and Magnus sit down with Jasper Knight, a saddle maker and production leatherworker from Idaho they met at th...
18 Jun 1h 1min

Rocky Mountain Leather Trade Show 2026 | Beyond the Workbench #24
In Episode 24, the hosts are in Sheridan, Wyoming for the Rocky Mountain Leather Trade Show. Before the drive in, a stop at a hat maker's studio and a high-end interior design shop turned into a real ...
28 Mai 52min

Search & SaaS | Beyond the Workbench #23
Are you spending money on tools you forgot you signed up for, chasing search terms that will never convert, and doing work that someone else should own?In Episode 23, Odin and Magnus take stock. Odin ...
7 Mai 1h 4min

Paving Your Own Way w/ Aaron Heizer, Maker's Leather Supply | Beyond the Workbench #22
Aaron Heizer built Maker's Leather Supply from a $10,000 purchase into one of the most recognized names in the leather supply world, then sold it. The more interesting story is how he did it: by just ...
17 Apr 56min

What's in a Name? Building a Brand That Outgrows You | Beyond the Workbench #20
Should you name your business after yourself, or build something that can outlast you? In Episode 20, Odin and Magnus dig into one of the most common questions in the leather community.Odin recaps tea...
19 Mar 58min

Know Your Numbers w/ Angie Benefiel, Holland Leather | Beyond the Workbench #19
Tax season has a way of making even the most passionate makers stop and question entrepreneurship. In Episode 19, Magnus sits down with Angie Benefiel: the leatherworking CPA. The two have the honest ...
5 Mar 1h

Fear Less, Build More w/ Dennis Forrester, 21 Grams | Beyond the Workbench #18
What does it look like to chase an idea with everything you have, even when it does not fit the mold? In this episode, Odin and Magnus sit down with Dennis Forrester, founder of 21 Grams and creator o...
19 Feb 1h 3min



















