How to Find the Perfect Name for Your Book, Framework, or Business with Brand Strategist Rebeca Arbona

How do you name a book, a framework, or even a business in a way that captures the essence of what you do?

After struggling with the title of my book for years, I turned to brand strategist and naming expert Rebeca Arbona for help. What happened next surprised me: in less than an hour, she found the title that had been hiding in plain sight.

In this conversation, we pull back the curtain on the art and strategy of naming. Rebeca shares why great names aren't created through random brainstorming, the biggest mistakes people make when naming their ideas, and why AI may be helpful for execution but falls short when it comes to original thought leadership.

If you've ever wrestled with naming a book, a keynote, a framework, a program, or your business itself, you'll come away with a new appreciation for the power of finding the right words.

Rebeca and I talk about:

• Why naming is far more strategic than most people realize
• The process Rebeca uses to create names that resonate and endure
• Common naming mistakes that keep people stuck
• Why great names often feel both surprising and obvious at the same time
• How Rebeca helped me finally name my book after five years of trying
• The difference between a name and a descriptor and why both matter
• Why AI struggles to generate truly original thought leadership ideas
• How the right title can clarify the entire structure and direction of a book
• The connection between ideas, thought leadership, and public speaking

About Our Guest: Rebeca Arbona is a brand strategist, strategic namer, and founder of BrandTrue, where she helps organizations uncover and communicate the truths at their core. A lifelong word geek who once read the dictionary for fun, Rebeca found her professional sweet spot in naming, where language, strategy, and creative intuition all collide. Since her first appearance on Speaking Your Brand, Rebeca’s work has expanded to include teaching Branding at the University of Cincinnati, mentoring emerging strategists, supporting mission-driven organizations, and developing a book rooted in resilience, meaning, and hard-won life lessons. Through it all, she remains obsessed with the same essential question: how do we tell the truth in a way people can feel, remember, and act on? Follow Rebeca and BrandTrue on LinkedIn for her insightful, quirky takes on naming, brand strategy, and why the truth matters to brands that want to mean something.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/477/

Rebeca’s website: https://www.brandtrue.com/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Rebeca Arbona (guest) = https://www.linkedin.com/in/rebecaarbona/

Related Podcast Episodes:

• Episode 179: The Deep Truths You and Your Brand Need to Say with Rebeca Arbona

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