Episode 3: Building India's fastest growing consumer appliances brand. Ft. Bharat Kalia, Co-Founder, Lifelong Online

Building an INR 500cr D2C consumer appliances brand for Bharat! 🇮🇳🚀⁣

Had an amazing conversation with Bharat Kalia, Co-Founder, Lifelong Online, on his journey of building one of the most disruptive D2C brands in the country. ❤️🔥⁣

We talked about:⁣

• ✅ How to think customer backward and identify large categories⁣
• ✅ Selling to the value conscious Bharat consumer! Lifelong reaches 1cr+ households in the country.⁣
• ✅ 3R’s (Reviews, Ratings, Rankings) of building demand on marketplaces.⁣
• ✅ Optimizing for “Acha Product , Acha Price, Exceptional Service”⁣
• ✅ Hiring influencers like Milind Soman who live the brand ⁣
• ✅ Scaling on modern trade and offline channels⁣
• ✅ Building with a profitability mindset from Day 1⁣

We also talked about importance of focussing on one’s health while running a buisness 🙌🧘‍♂️ and the importance of being measured in the face of failures and keep executing. 💯👌⁣

Bharat is a visiting partner at ACLR8 and works closely with our portfolio companies to help build large consumer brands from India. 🇮🇳🚀⁣ Apply to the ACLR8 S24 cohort today and skyrocket your business. Application Deadline: 31st Jan 📝⁣ ✅ Website: www.aclr8.vc⁣

Content Timeline:

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• 00:00: Intro
• 02:45: Bharat's personal journey and what led him to starting up
• 06:45: Let's simplify starting up
• 09:30: Why consumer appliances as a category. How can founders identify categories while starting up
• 12:50: Starting businesses where you have a leverage in
• 17:16: Importance of talking to consumer and doing primary research
• 18:10: Holy trinity for any D2C brands - AOV, Gross Margin, Retention
• 19:50: Lifelong's current scale
• 22:00: Importance of marketing that converts
• 23:20: Traits of a Bharat consumer
• 26:25: How do you define PMF for a D2C brand
• 31:00: How can founders scale on Marketplaces
• 40:00: Decathlon case study and how they scaled to INR 4000 crores in India
• 51:15: Make in India push with Boat, Noise and Atomberg
• 1:00:00: Thrassio case-study and their investment in Lifelong
• 1:06:10: Rapid-fire with Bharat
• 1:12:15: Bharat's collaboration with ACLR8 and mentoring founders to build large brands
• 1:14:18: Partner testimonial for ⁠@grod2c ⁠ - Business on Bot
• 1:15:50: Closing remarks⁣

#funding #enterpreneurship #aclr8 #aclr8vc #startup #startupindia⁣