How Northern is Changing Perceptions Through Employer Branding

More Than A CV is proudly sponsored by Biometric Talent - https://biometrictalent.com/

In this episode of the More Than A CV Podcast, Sean Allen is joined by Gina Edge, Employer Brand Manager at Northern, who shares her expertise in employer branding and talent attraction within the rail industry.

Gina shares how Northern is building an authentic employer brand through compelling storytelling, a strong employee value proposition (EVP), and a data-driven approach to attracting talent. She also discusses the role of AI in employer branding, the importance of cross-functional collaboration, and how organisations can challenge perceptions to engage more diverse and future-focused talent pools.

Whether you're in Talent Acquisition, Employer Branding, or People & Culture, this episode is packed with practical insights on creating a brand that resonates with candidates and supports long-term hiring success.

Connect with Gina on LinkedIn - https://www.linkedin.com/in/gina-edge/

Find out more about careers at Northern - https://www.northernrailway.co.uk/careers

✨ If you’d like to appear as a guest or suggest topics for future episodes, connect with Sean – https://www.linkedin.com/in/sean1allen/

🙏 Thanks for listening and for supporting the podcast - it really means a lot. If you enjoyed this episode, we’d love it if you could leave a rating or review to help us reach more people.

🎙 Until next time, this has been More Than a CV.

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