Which Market Should You Enter First? | GEP ep.7
In this episode, we dive deep into the complexities of international market expansion for brands. While many aspire to enter the U.S. market due to its size and potential, we reveal why this might not...
6 Jul 10min
The hidden cost of expanding too early and how to AVOID it | GEP ep.6
In this episode of the Global Expansion Pathway series, we dive deep into the critical topic of premature expansion and how it can jeopardize a growing brand. Many founders mistakenly believe that exp...
29 Jun 8min
If I had to Expand a Brand Again in 2026 I'd do THIS
In this episode, we dive deep into the essential steps for successfully expanding your brand globally. If you had to rebuild your brand from scratch, would you do it the same way? Our host shares inva...
22 Jun 7min
How Expansion ACTUALLY Scales Brands | GEP ep.4
In this episode, we dive deep into the challenges brands face when they hit a growth ceiling, often plateauing around $3 million to $10 million in revenue. Discover why simply pushing harder with more...
15 Jun 8min
What Nobody Tells You About Global Expansion | GEP ep.3
In this eye-opening episode of our Global Expansion Pathway series, we dive deep into the often-overlooked realities of international expansion. While many founders see new markets as a golden opportu...
15 Jun 14min
7 Mistakes Brands Make When They Expand Internationally | GEP ep.2
In this episode, we dive deep into the common pitfalls brands face when expanding globally. Drawing from extensive experience with brands across various industries, we outline seven critical mistakes ...
12 Jun 13min
Why most brands crash when they expand globally | GEP episode 1
In this episode of the Global Expansion Pathway series, CEO Andy Hooper dives into the critical reasons why many brands fail when expanding globally and how to avoid these pitfalls. Using the analogy ...
8 Jun 10min
Step-by-Step Guide to European Expansion: A Strategic Phased Approach
Europe offers massive growth opportunities, but expansion isn’t a one-step move. Different countries mean different rules, different markets, and different customer expectations, so having a clear pla...
26 Feb 18min
