From New Age to Christ: Ray Higdon on Faith, Sales, and Building a Powerful Personal Brand :: Ep 210 Competitive Edge Podcast

In this episode of the Competitive Edge Podcast, Ray Higdon shares his powerful journey from massive business success and new age practices to a supernatural encounter that led him to Christ.

Ray and Brian break down how faith now drives Ray’s decisions, how he rebuilt his business approach around prayer and wisdom, and the practical sales and marketing frameworks he uses to help entrepreneurs stop chasing and start closing with confidence.

Whether you’re in mortgage, real estate, entrepreneurship, or sales of any kind, this conversation will challenge how you think about money, purpose, content, and calling.

1:37 The “before and after” Ray: success on paper but something missing

2:45 Abusive upbringing, therapy, hypnosis, and two years of daily meditation

3:06 The Nashville connection and the first “I see a big vision for you and God”

4:50 The shocking public prayer at a networking event and the fork in the road

7:07 Accepting Christ on November 14, 2022 and waking up “different”

8:04 The “apology to God” livestream and 50,000 views in a day

8:54 People worldwide waking up at night to pray for Ray

10:00 Early church hurt and the “if you die right now” phone call

12:36 Religion vs relationship: praying with God, not to a distant God

13:40 Turning every major and minor decision over to prayer

15:06 What changed in business once faith became the foundation

18:34 Losing millions, the wilderness season, and praying for wisdom over results

20:36 God’s guidance in tough business calls and sales team decisions

21:36 Closing a new age sales team, then leading the leader to Christ a year later

23:24 The real mistake most people make in sales

23:52 You’re not in the plumbing/AC/mortgage business; you’re in the marketing business

28:03 Sales 101: focus on their problem, not your product’s features

29:30 Turning “it’d be nice” into “it’s not optional” in a sales conversation

33:23 Applying this to mortgage and real estate: rate vs real needs

35:02 Why you shouldn’t try to close every single person

36:59 Protecting your reputation by saying no, even when they have money

38:26 The key question: how will we know this is a successful transaction?

39:28 Becoming known online instead of a “best kept secret”

40:33 Defeating AI copycats with real stories and real results

41:10 Why you should sometimes work for free to build case studies

43:52 Create content people would consider paying for

44:17 Newsletter and content filter: would they pay to get this?

44:47 Would Ray change anything if he could go back?

46:12 Discovering that money alone doesn’t fix the emptiness

47:18 Getting “crushed” after finding Christ and what God revealed

48:24 The nightly self-bullying pattern God broke off

49:27 How God uses “fielding drills” to work on your weak spots

51:44 Faith as the ultimate personal development journey

51:48 Final encouragement: seasons, obedience, and letting God guide decisions

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SUBSCRIBE & FOLLOW!

BRIAN COVEY:

https://briancovey.com

https://instagram.com/thebriancovey

https://twitter.com/thebriancovey

https://www.facebook.com/TheBrianCovey/

https://www.linkedin.com/in/brian-covey/

https://www.tiktok.com/@thebriancovey

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