The Secret Industry That Makes Movies Go Viral

The Secret Industry That Makes Movies Go Viral

Matt is joined by journalist Lane Brown from New York Magazine to discuss his latest article digging into the insidious world of online clipping and narrative campaigning. Lane explains how virality and popularity are manufactured and engineered to resemble the improvised enthusiasm of human strangers, the companies behind these simulated trends, which movies, shows, bands, and viral moments were influenced by these tactics, how prevalent this is in media, how AI will play a role, and what to expect in the future (02:28). Matt then finishes the show with a couple of predictions about ‘Shrek 5’ and ‘The Social Reckoning’ (28:51). Host: Matt Belloni Guest: Lane Brown Producers: Craig Horlbeck, Jessie Lopez, and Matt PevicTheme Song: Devon RenaldoRead Lane’s piece HERE After false reports of Deborah's death, she and Ava return to Vegas. Watch now. Landman Season 2: for your Emmy consideration in all Drama Series categories. Visit http://ParamountFYC.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(639)

Amazon Won’t Release Its Sam Altman Movie. Will Anyone?

Amazon Won’t Release Its Sam Altman Movie. Will Anyone?

Matt is joined by Keach Hagey, a journalist at The Wall Street Journal and author of 'The Optimist: Sam Altman, OpenAI, and the Race to Invent the Future,' to discuss Amazon abandoning Luca Guadagnino...

22 Jun 33min

Have Platforms Unseated Content as King in Hollywood?

Have Platforms Unseated Content as King in Hollywood?

Matt is joined by John Mass, president of Content Partners, to discuss the massive value of owning distribution in modern Hollywood in comparison to years past, when content seemed to be the most impo...

17 Jun 32min

Fox Is Buying Roku for $22B. Is It Now a Streaming Power Player?

Fox Is Buying Roku for $22B. Is It Now a Streaming Power Player?

Matt is joined by Bloomberg’s Lucas Shaw to discuss Fox’s $22 billion acquisition of Roku, why this happened, how connected TV devices are the secret gatekeepers to streaming, how this will affect the...

16 Jun 35min

Bonus Episode! Matt Risks His Life Eating Wings With Sean Evans of ‘Hot Ones.’

Bonus Episode! Matt Risks His Life Eating Wings With Sean Evans of ‘Hot Ones.’

Live from Hollywood, Matt turns the tables on 'Hot Ones' host Sean Evans. Matt eats hot wings and risks his intestinal fortitude while interviewing Sean at the 'Hot Ones' FYC event. Yes, he tries Da B...

14 Jun 48min

The ‘Obsession’ Windfall and How Indie Hits Pay Out

The ‘Obsession’ Windfall and How Indie Hits Pay Out

Matt is joined by film producer Mynette Louie, a cohead of creative producing and assistant professor at Columbia University, to explain how the money is distributed when an indie film is a big hit. T...

12 Jun 40min

The Gen Z Box Office Boom and What They Think of Spielberg, Marvel, and Star Wars

The Gen Z Box Office Boom and What They Think of Spielberg, Marvel, and Star Wars

Matt is joined by founder and CEO of Screen Engine/ASI, Kevin Goetz, to talk about his new survey of Gen Z moviegoers to explain the Gen Z box office boom, how Hollywood can better appeal to the new w...

11 Jun 28min

Is the ‘60 Minutes’ Blowup a Threat to Ellison’s Empire?

Is the ‘60 Minutes’ Blowup a Threat to Ellison’s Empire?

Matt is joined by Bloomberg’s Lucas Shaw to discuss the ongoing disruption at ‘60 Minutes,’ most recently the hiring of Nick Bilton as EP, and the firing of correspondent Scott Pelley. They dig into w...

9 Jun 36min

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