Fan Loyalty Is Becoming The New Currency of the Music Industry

Fan Loyalty Is Becoming The New Currency of the Music Industry

Making a Scene Presents - Fan Loyalty Is Becoming The New Currency of the Music Industry
The Future of the Music Business Will Not Be Built on Likes

For years, independent artists were told to chase attention as if attention alone was a business plan. Get more followers, get more likes, get more views, get more streams, post more videos, feed the machine, stay visible, and hope the algorithm decides to smile on you for a few minutes. That became the daily routine for thousands of artists who were already writing songs, recording music, booking shows, selling merch, and trying to keep their creative lives alive.

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Episoder(600)

Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.

Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.

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Your Recording Studio Is Sitting on a Gold Mine: How AI, Stems, Sync Licensing, and Music Asset Services Can Create New Income

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Global Creator Royalties Reach $17.52 Billion, but the Numbers Tell a More Complicated Story

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Gerry Casey's Interview with Dennis Bryon Graff

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Your Song Is Registered. But Is It Getting Paid? AI Uncovers a Hidden Problem in Music Royalties

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