Buyer Insight: Willingness to Pay Isn't About Your Product

Buyer Insight: Willingness to Pay Isn't About Your Product

This is an Impact Pricing Blog published on April 6, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-isnt-about-your-product/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

Connect with Mark Stiving:

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(500)

Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter

Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter

What if the pricing function isn't just a specialty discipline—but one of the best training grounds for future CEOs? Ryan Walter, Partner at Jennings Executive Search and author of The Pricing Talent ...

15 Jun 25min

Buyer Insight: Why More Features Make It Harder to Buy

Buyer Insight: Why More Features Make It Harder to Buy

This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-more-features-make-it-...

12 Jun 3min

The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley

The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley

Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the co-authors of The Pricing Sprint, a practical framew...

8 Jun 30min

Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?

Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?

This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/will-ai-shrink-our-teams-o...

5 Jun 4min

Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi

Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi

Todd Caponi is the author of The Transparency Sale, The Transparency Sales Leader, and The Four Levers of Negotiating. He advises revenue teams on decision science, transparency, and how buyers actual...

1 Jun 33min

Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't

Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't

This is an Impact Pricing Blog published on March 16, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/buyers-are-rational-its-th...

29 Mai 5min

AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman

AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman

Ajit Ghuman is the co-founder of Monetizely, former VP of Product at Segment, and author of Price to Scale. In this episode, Ajit breaks down one of the biggest pricing challenges AI companies are abo...

25 Mai 30min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
rss-skravla-gar
rss-pa-konto
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
okonomiamatorene
pengesnakk
rss-markedspuls-2
finansredaksjonen
morgenkaffen-med-finansavisen
lederpodden
stormkast-med-valebrokk-stordalen
liberal-halvtime