I’m Building a $10M ARR Media Business Portfolio — Starting From Zero | Ep 116

I’m starting a bold challenge: building a portfolio of media and online businesses toward $10M in annual recurring revenue — and documenting the journey in public.

This is the rough beginning: the businesses I’m working on, the systems I need to build, the marketing playbook I’m testing, and why I want to document the real work, mistakes, wins, and lessons along the way.

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CHAPTERS
0:00 The $10M ARR challenge begins
0:58 Why I’m building media and online businesses
1:44 The mission: recurring revenue, not one-off wins
2:00 Why I’m documenting every day
3:24 The portfolio of brands I’m building
3:41 Podnovation, Meet Edo, Class of Business & Wisdom Journey
5:17 The 1,000 podcast appearance goal
6:26 The marketing playbook I’m testing
6:38 Getting discovered by AI, search, blogs & interviews
7:38 Why I’m also going offline and physical
8:01 Newsletter directories, search, and visibility
8:27 The podcast appearance flywheel
8:50 Tools I’m using to document the journey
9:37 What you’ll get by following along
10:31 Month one: building the foundation
11:54 Tracking debt, finance, income, and expenses
13:11 Daily design: choosing high-leverage tasks
13:36 Building team training systems
14:55 Delivery: client work and self-accountability
15:15 Treating my own podcast like a real client project
16:43 The promotion system: outreach, content, and ads
16:54 Building a long-term content system
17:30 Owned, earned, and borrowed media
18:26 Cold outreach through niche podcast relationships
19:56 Notion dashboards, project databases, and task tracking
20:50 Join the newsletter and follow the journey
21:00 What I’ll cover in the next video
21:24 Building an ask/rejection tracker
21:44 Turning a scary number into daily inputs