Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel

Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel

BRC Imagination Arts has 40 years of experience creating brand experiences that are especially participatory, personalized, and emotionally engaging. One great example is Johnnie Walker Princes Street in Edinburgh, Scotland, the creation of which was spearheaded by today's guest: Chief Creative Officer Christian Lachel. Christian takes us behind the scenes at Princes Street to reveal how he and his team created one of the most authentic and immersive brand experiences out there today. To learn more, visit our website at https://futureofstorytelling.org/case-study/christian-lachel-authentic-brand-engagement-at-johnnie-walker-princes-street/ -- © 2024 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Madison Brown in collaboration with Charts & Leisure Founder, Jason Oberholtzer Producer, Meghal Janardan Editor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Christian Lachel, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(165)

Generative AI and the Future of Gaming — Yves Jacquier

Generative AI and the Future of Gaming — Yves Jacquier

Could generative AI unlock a new era of storytelling in video games?Ubisoft, the gaming company behind some of the best-selling open-world franchises like Assassin’s Creed and Far Cry is exploring thi...

27 Aug 29min

30 Years of Broadway and the Legacy of Rent — Jeffrey Seller, Revisited

30 Years of Broadway and the Legacy of Rent — Jeffrey Seller, Revisited

Jeffrey Seller is the legendary Broadway producer behind shows like Rent, Hamilton, In the Heights, and more. His shows have won a combined 22 Tony Awards, including four for Best Musical, and he's th...

13 Aug 41min

Humans, Machines & Democracy — Baratunde Thurston

Humans, Machines & Democracy — Baratunde Thurston

In a world increasingly dominated by technology, how do we ensure storytelling remains authentic and impactful? Today's guest, Baratunde Thurston, has spent decades grappling with our relationship to ...

30 Jul 30min

Making the Theodore Roosevelt Presidential Library

Making the Theodore Roosevelt Presidential Library

Most presidential libraries are built to remember a presidency in archives. This project began with a unique challenge: How can we tell Theodore Roosevelt’s story to inspire people to become better ci...

16 Jul 54min

World-Building at Secret Cinema — Dean Rodgers

World-Building at Secret Cinema — Dean Rodgers

Secret Cinema has been at the forefront of immersive live experiences based on beloved films and cultural franchises since their founding in 2007. Known for immersive productions of Star Wars: The Emp...

26 Jun 31min

When Classical Music Meets AI — Paola Prestini

When Classical Music Meets AI — Paola Prestini

Opera is often thought of as one of the most traditional art forms. Rooted in centuries-old conventions and grand theaters, it’s not usually the first place people look for experimentation or technolo...

11 Jun 30min

A New Language for VR Storytelling — Felix and Paul, Revisited

A New Language for VR Storytelling — Felix and Paul, Revisited

With the launch of Interstellar Arc, the groundbreaking free-roaming VR experience at AREA15 in Las Vegas, we’re revisiting this conversation with the creators and immersive storytelling pioneers Féli...

29 Mai 41min

The Stories of Smell — Sissel Tolaas, Revisited

The Stories of Smell — Sissel Tolaas, Revisited

Today, we’re re-releasing an episode with Norwegian chemist, artist, linguist, and smell researcher, Sissel Tolaas, whose work explores scent as a powerful medium for storytelling. In this conversatio...

14 Mai 27min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
utbytte
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
lederpodden
finansredaksjonen
rss-orjasater
pengesnakk
liberal-halvtime
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
stormkast-med-valebrokk-stordalen