Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)

Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)

Send us Fan Mail ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly why ROAS is a flawed optimisation signal for most ecommerce businesses, how to feed profit data directly into the Google Ads algorithm using conversion value rules, server-side tracking via Stape, or Profit Metrics, and why switching to target POAS ...

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Episoder(155)

The Google Shopping Pricing Trick Your Competitors Don't Know About: Automated Discounts Setup Guide

The Google Shopping Pricing Trick Your Competitors Don't Know About: Automated Discounts Setup Guide

Send us Fan Mail Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever. In this episode of the Google Ads Unleashed Podcast, host Je...

14 Jun 17min

Google Ads Account Hacked: What Happens Next & Exactly How to Recover

Google Ads Account Hacked: What Happens Next & Exactly How to Recover

Send us Fan Mail Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover. In this episode of the Google Ads Un...

7 Jun 12min

Google Marketing Live 2026 Recap: 7 Announcements That Will Change How You Run Google Ads

Google Marketing Live 2026 Recap: 7 Announcements That Will Change How You Run Google Ads

Send us Fan Mail Google just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond. In this episode of the Google Ads Unleashed Pod...

31 Mai 15min

How to Use Advertorials to Reach Cold Audiences on Google Ads

How to Use Advertorials to Reach Cold Audiences on Google Ads

Send us Fan Mail When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that. In this episode of the Google Ads Unleashed Po...

24 Mai 16min

AI Google Ads Audits: What They Get Right, What They Get Wrong & Why You Still Need a Human

AI Google Ads Audits: What They Get Right, What They Get Wrong & Why You Still Need a Human

Send us Fan Mail AI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong. In this episode of the Google Ads Unleashed Podcast...

17 Mai 12min

How to Know When to Scale Your Google Ads: A 3-Step Framework for Trusting Your Data

How to Know When to Scale Your Google Ads: A 3-Step Framework for Trusting Your Data

Send us Fan Mail On-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young sha...

10 Mai 17min

Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back

Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back

Send us Fan Mail Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young bre...

3 Mai 12min

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