8 Laws of Periscope for Business Success

Your Listening to the Street Smart Wealth Podcast, show 181 and on today’s show, I am bringing my 3rd broadcast audio from Periscope, the latest and greatest new social media platform and app! Have you been on yet? Trust me, you have First Mover Advantage if you will just jump in! Learn more about how to do this!

We will cover the 8 Laws of Periscope Success!

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Check the podcast archives on the blog at JackieUlmer.com for previous episodes if you missed any or are new to the show.

8 Laws of Periscope Success for Direct Sales

Law 1 - Power Profile - your profile or bio is your first chance to make a great impression. Spend some time there. Get a clean, clear headshot of YOU. Not your products, or logo, unless you are seriously scoping as a brand. State clearly what you do, the problem you solve, and what value they will find. It may take some thinking as you don’t have a lot of characters. 160 characters are available and only 117 show when someone views it so make that first 117 count. Use a few emojis to create impact. Add your link in including the http because it can be clicked on the desktop site, although not on the app.

Law 2 - Create Compelling Titles - your title is what people will read when deciding if they want to watch your scope. Both your followers and those who are just perusing the app looking at what’s live will make their decision based on this. Use 1-3 hashtags, and state clearly what the topic will be and then stick to it. Use some CAPS in the title to draw interest and emojis.

Law 3 - Connect Your Twitter Account - I’ve shared this above but want to re-iterate the importance of this here. Even if you forget to announce your upcoming broadcast on all channels, if your Twitter account is connected, it will automatically announce when you hit Start Broadcast.

Law 4 - Plan Ahead and Announce on Other Social Media Channels - Prepare ahead of time and create a simple graphic using Canva, WordSwag (only on IOS), Photoshop, or any other graphic program and share on other platforms such as Facebook and Instagram.

Law 5 - Meet, Greet, and Start - It’s important to create engagement and community with your audience and gain more loyalty and followers. Just like you would greet someone who comes into your store, say hello as best you can as people enter the room. Invite them to share where they are from and maybe something to break the ice like -

Law 6 - Ask for What You Want - CTA - give calls to action, as people will often do what they are told! Ask them to share and tell them how to do it. Ask them to give you hearts, and tell them how to do it. Ask them to follow you, and tell them how to do it. Ask them to like your Facebook page, visit your website and so on. Ask, ask, ask! Don’t assume they just automatically know to do it!

Law 7 - Law of Reciprocity - Give to Get. If you follow, share, engage, give feedback and are a Go Giver, it will come back around. If you want hearts, share hearts. IF you want follows, follow others. If you want shares, share the content of others.

Law 8 - Provide Value First, and Don’t Just Advertise - as I mentioned above, it’s okay to sell, as we are all in business and that is the bottom line. Be strategic in how you sell though. Give value and quality and you will make sales!

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Show notes http://JackieUlmer.com/181

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