YouTube Tops Discovery, Oxford Road Ranks Shows by ROI, & More

YouTube Tops Discovery, Oxford Road Ranks Shows by ROI, & More

Today in the business of podcasting:

  • New Sounds Profitable and JAR Podcast Solutions research finds 61% of podcast listeners discover their favorite shows through YouTube and social media, with YouTube now the most-used podcast platform ahead of Spotify and Apple Podcasts.
  • Penske Media Corporation is acquiring the remaining assets of Vox Media, including The Verge, Eater, and SB Nation, completing the breakup of one of digital media's largest independent companies while the podcast network goes to James Murdoch's Lupa Systems.
  • Oxford Road released its Top Performing International Podcasts ranker, scoring shows on advertiser return on investment rather than download counts and drawing on roughly $1.8 billion in verified podcast ad spend.
  • Ad Results Media argues podcast marketers must plan beyond audio, citing Nielsen data on host-read recall and YouTube's 1 billion monthly podcast viewers to make the case for integrated audio, video, and social campaigns.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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Episoder(1046)

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

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First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

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Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upf...

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Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

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Five Days at Terminal 5

Five Days at Terminal 5

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

12 Aug 10min

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are t...

11 Aug 7min

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Pod...

10 Aug 7min

Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More

Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More

This week in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorsh...

7 Aug 8min

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