this episode is worth $100,000

this episode is worth $100,000

I once heard of a company that spent $100,000+ over the course of 2 years switching between 4 different POS systems. Some of that cost was the technology itself, some of it was in the trainings and retraining's, and some of it was due to the significant amount of staff turnover that occurred as a direct result (per their exit interviews).

The owner *knew best* and everyone else was simply "inexperienced" or "unable to understand the problem at large."

And that business owner really, reeeeeeally believed that.

But the data doesn't lie, it doesn't care about feelings, and it needs to be respected. If the data says the risk outweighs the reward, it may be time to go back to the drawing board before taking any additional action.

If you're always acting out of fear, confusion, anxiety, or a mindset of "lacking", you will almost never be satisfied with your results.

Why?

Because those results were created under STRESS, which will simply breed more stress. When you're stressed, your brain isn't thinking nearly as clearly. Think of yourself as swollen.

If you twist your ankle and it puffs up, you need to elevate & let it rest. Your brain (and your business) deserves the same amount of TLC.

It may not always be fault that you get puffed up or pushed around, but it is your responsibility how you choose to come back from it.

Tune in now and save over $100,000 by avoiding simple yet profound mistakes in your non-alc business.

Send me an email if any of this episode resonates with you and you'd like to learn more about avoiding potential pitfalls of the non-alc industry: hello@marinamars.com

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Episoder(114)

your employees are your community too

your employees are your community too

When owners in the kava and non-alc industry talk about community, they usually mean their regulars. In this episode of Mocktails with Marina, Marina turns the lens around to the community standing be...

10 Nov 11min

ownership! i wrote you a job description (follow this SOP to get your life back)

ownership! i wrote you a job description (follow this SOP to get your life back)

When you opened your business, someone asked about your menu, your location, and your budget. Nobody asked what your job would be. So in this episode of Mocktails with Marina, Marina wrote one for you...

2 Nov 12min

never spend dollars counting pennies

never spend dollars counting pennies

Marina once watched a business spend more than $100,000 in two years switching point of sale systems, all to save a few hundred dollars a month. In this episode of Mocktails with Marina, she breaks do...

26 Okt 12min

what a sober mama wishes your kava bar knew before thanksgiving

what a sober mama wishes your kava bar knew before thanksgiving

Marina sits on both sides of the counter. She's a consultant who has worked with more than a thousand beverage businesses since 2014, and between Thanksgiving and New Year's she's also your customer: ...

19 Okt 12min

being needed is the most expensive feeling

being needed is the most expensive feeling

When was the last time you went a full Saturday without checking your phone? In this episode of Mocktails with Marina, Marina takes kava bar, non-alc lounge, and booze-free bottle shop owners through ...

12 Okt 13min

i took a client call before my dad's wake: building a business for your worst day

i took a client call before my dad's wake: building a business for your worst day

After four months away, Marina is back. In the comeback episode of Mocktails with Marina, she shares why the show went quiet after episode 108 and what kept her family business running while she stepp...

5 Okt 11min

commitment: what it takes to really make it (professionals vs hobbyists)

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Mai 22min

love, as a state: there are 2 types of business owners (which one are you?)

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Mai 15min

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