sell the vibe, not the drink: the new rules of running a non-alc business

sell the vibe, not the drink: the new rules of running a non-alc business

Nobody cares what's in the bottle. They care how it makes them feel. In this solo episode, Marina breaks down one of the most common mistakes in the non-alc industry: over-educating instead of emotionally connecting. If you've been pushing ingredients, benefits, and back labels instead of identity, aspiration, and community… this episode is your wake-up call.

You'll learn:

  • Why taste and function are not the main reason people buy
  • How to shift your brand from informative to irresistible
  • What it actually takes to build a non-alc brand that people want to rep

If you're in the bottle business, running a bar, or launching something new, this is the episode you can't afford to miss.

🎯 Want to learn how to build a movement, not just a menu?

Join Bula Boss, where we teach you how to sell culture, identity, and community.

https://www.marinamars.com/bulaboss

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Episoder(114)

your employees are your community too

your employees are your community too

When owners in the kava and non-alc industry talk about community, they usually mean their regulars. In this episode of Mocktails with Marina, Marina turns the lens around to the community standing be...

10 Nov 11min

ownership! i wrote you a job description (follow this SOP to get your life back)

ownership! i wrote you a job description (follow this SOP to get your life back)

When you opened your business, someone asked about your menu, your location, and your budget. Nobody asked what your job would be. So in this episode of Mocktails with Marina, Marina wrote one for you...

2 Nov 12min

never spend dollars counting pennies

never spend dollars counting pennies

Marina once watched a business spend more than $100,000 in two years switching point of sale systems, all to save a few hundred dollars a month. In this episode of Mocktails with Marina, she breaks do...

26 Okt 12min

what a sober mama wishes your kava bar knew before thanksgiving

what a sober mama wishes your kava bar knew before thanksgiving

Marina sits on both sides of the counter. She's a consultant who has worked with more than a thousand beverage businesses since 2014, and between Thanksgiving and New Year's she's also your customer: ...

19 Okt 12min

being needed is the most expensive feeling

being needed is the most expensive feeling

When was the last time you went a full Saturday without checking your phone? In this episode of Mocktails with Marina, Marina takes kava bar, non-alc lounge, and booze-free bottle shop owners through ...

12 Okt 13min

i took a client call before my dad's wake: building a business for your worst day

i took a client call before my dad's wake: building a business for your worst day

After four months away, Marina is back. In the comeback episode of Mocktails with Marina, she shares why the show went quiet after episode 108 and what kept her family business running while she stepp...

5 Okt 11min

commitment: what it takes to really make it (professionals vs hobbyists)

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Mai 22min

love, as a state: there are 2 types of business owners (which one are you?)

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Mai 15min

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