Questions from Founders: "How much do I need to show up online?"

Questions from Founders: "How much do I need to show up online?"

As a non-alcoholic business owner, how much do you really need to be online to succeed? In this episode of Mocktails with Marina, I break down exactly how I built two podcasts that have generated over $100,000 in revenue ALONE without ever having more than 6,000 followers on social media.

I'll walk you through my simple content strategy: a weekly audio-only podcast, one evergreen paid ad that's been running for nearly two years, and a consistent newsletter that ties it all together. You'll learn why consistency matters more than virality, how to decide what "showing up" looks like for you, and why different business seasons require different levels of online presence.

Whether you love creating daily content or you'd rather build a system that runs while you're offline, this episode will give you permission to design your business around your lifestyle, not someone else's algorithm.

What You'll Learn in This Episode:

  • Why you don't need to be online 24/7 to grow your non-alc business

  • How my podcast-first strategy attracts 100% of my clients

  • The role evergreen ads play in creating a stable flow of leads

  • How to adapt your online presence based on the season you're in

  • Why lifestyle richness > hustle culture, especially for long-term sustainability

Tune in to find your balance between visibility and freedom and discover just how little you actually need to be online to thrive in the non-alc space.

Join the newsletter: www.marinamars.com/contact

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Episoder(108)

commitment: what it takes to really make it (professionals vs hobbyists)

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Mai 22min

love, as a state: there are 2 types of business owners (which one are you?)

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Mai 15min

flow state: a holistic approach to lifestyle richness through your business

flow state: a holistic approach to lifestyle richness through your business

Flow State: A Holistic Approach to Lifestyle Richness Through Your Business What does it actually feel like when your business is working; not just producing results, but genuinely working for you? I...

15 Mai 27min

Family management & designing your household operations to share the load

Family management & designing your household operations to share the load

what does it actually look like to build a business and a life at the same time without sacrificing one for the other? in this episode of Mocktails with Marina, Marina pulls back the curtain on how s...

28 Apr 16min

Maternity leave & the first 40 days as a business owner

Maternity leave & the first 40 days as a business owner

Nobody hands you maternity leave when you run your own business. You build it or you don't take one. In this episode, Marina gets into exactly how she prepared for maternity leave as a consultant wit...

22 Apr 31min

Our birth story & why, as a sober woman, I chose to go unmedicated

Our birth story & why, as a sober woman, I chose to go unmedicated

Unmedicated birth. Sober mom. Two miscarriages. 200 days of vomiting. And a business that held through all of it. In this episode, Marina shares the full story from meeting her husband in 2021 and bu...

17 Apr 21min

motherhood & entrepreneurship: you can (and should) have it all

motherhood & entrepreneurship: you can (and should) have it all

Nobody tells you that becoming a mom changes your capacity not just your schedule, but your actual bandwidth. And nobody tells you that building a business in the middle of that is still possible. In ...

8 Apr 24min

Multi-passionate entrepreneurship and the evolution of you

Multi-passionate entrepreneurship and the evolution of you

After a few months away (and one very life-changing baby) Marina is back. Episode 101 of Mocktails with Marina is a deeply personal return to the mic, and the topic couldn't feel more fitting: what it...

3 Apr 22min

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