She sells to schools - here's how...

She sells to schools - here's how...

Kirsten had never run a marketing campaign before. We built her first one live in 15 minutes.


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Kirsten's a leadership coach + former deputy head working with senior leaders in schools + multi-academy trusts on mindset, energy + burnout prevention. She knew her audience, had a warm network + a seasonal window coming up fast - she just didn't know how to package it into a campaign. We went live + built the whole thing from scratch. Offer angle, campaign catalyst, channels, content plan + a reverse-engineered anchor date tied to September. If you sell into any sector with a seasonal buying cycle, this one's worth your time.


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Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/

Follow me on Instagram: http://www.instagram.com/chrisjamesonline


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IN THIS EPISODE:

• The 8 campaign catalysts - and which ones work best for a new or beta offer• Why September is a goldmine anchor date for anyone selling into schools• How to use your existing network to get warm intros to decision makers fast• How to reverse-engineer a content plan from your campaign end date


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🧭 Work with me directly: http://www.chris-james.co/c2c

🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

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Episoder(127)

I made £2M on the most BORING social media platform

I made £2M on the most BORING social media platform

I made £2M from the most boring platform in social media... LinkedIn. And I'm about to show you exactly how.Everyone's chasing likes on Instagram + TikTok while completely ignoring the one platform wh...

17 Sep 10min

I paid Hormozi $6,000 for this (Lead Nurture Playbook Review)

I paid Hormozi $6,000 for this (Lead Nurture Playbook Review)

I paid Hormozi $6k for his lead nurture playbook. Turns out the money you're missing isn't in your offer, it's in the gap between someone booking a call and someone actually showing up.In this episode...

10 Sep 4min

how to build trust with complete strangers

how to build trust with complete strangers

Nobody trusts you online anymore, and talk's the reason why. Anyone can sound like an expert now, so words alone don't win clients.In this episode Chris breaks down why client proof is the most valuab...

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BIG LinkedIn update - what you need to do now...

BIG LinkedIn update - what you need to do now...

LinkedIn deleted five old ranking systems + replaced them with one AI model that decides your reach off your headline alone. Not your followers. Not your network. Your headline.In this one I break dow...

3 Sep 8min

I spent £30,000 on a mastermind so you don't have to

I spent £30,000 on a mastermind so you don't have to

I paid £30k to sit in a room with 8-figure coaches + consultants. Turns out most of what I "learned" was stuff I already knew and had just stopped doing.In this episode I break down the six biggest ta...

18 Aug 31min

I only make content once a week (here's my whole system)

I only make content once a week (here's my whole system)

Somewhere between 50 and 74% of the content on your feed was written by a robot. Which means the fastest way to stand out in 2027 is to be visibly, obviously human.In this episode I break down ORBIT C...

28 Jul 25min

I can't legally promise that we'll get you to £10,000/mo, but...

I can't legally promise that we'll get you to £10,000/mo, but...

Emma Wainer had the matches out. She was ready to burn her consulting business to the ground.Instead she reconnected with the people she'd already worked with + pulled nearly £30k into the business in...

23 Jul 23min

For the love of GOD stop trying to get NEW leads

For the love of GOD stop trying to get NEW leads

I pulled the data on the last million pounds our clients made. 85% of it had nothing to do with cold DMs.This episode is the Priority Pipeline: the system I've used to go from zero clients to over 400...

21 Jul 28min

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