Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners22 Aug 2025

From Day Job to Luxury Global Footwear Brand. The Maguire Shoe's Story

In this episode of Winning With Shopify, we sit down with Myriam, the inspiring co-founder of Maguire Shoes, who quit the 9-5 and followed her passion to build a thriving footwear brand on Shopify.

She spills the secrets behind her journey - from crowdfunding success and expanding her product range, to cracking the code on customer acquisition and nailing the perfect fit for her shoppers.

We’ll also dive into how Maguire Shoes keeps customer service stress-free, their smart strategy for selling in Europe, and the moment they knew it was time to rebuild their website for the next stage of growth.

Whether you’re dreaming of starting your own store or scaling to international markets, this episode is packed with real, actionable advice with a lot of fun along the way!

Get in touch with Myriam here: https://maguireshoes.com/

Timestamps:

0:00 In today’s episode

1:45 How Myriam Quit Her Job & Started a Business on Shopify

6:19 How To Successfully Crowdfund on Shopify

13:20 Evolving The Product Range

19:58 How to Acquire New Customers

25:58 How To Get The Right Size Of Products

28:20 How To Manage Customer Service

34:36 The Strategy For Launching In Europe

38:26 When To Rebuild Your Website

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