Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners5 Sep 2025

HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno

In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!

We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.

Plus, we’ll explore student, friends, and affiliate discounts that work.

Check out the full discounting report here: https://seg.uno/2025discounts

Key takeaways:

0:00 In today’s episode…

2:11 Meet Cara from Seguno

6:13 IF & WHEN to discount

11:40 How to create unique codes

13:19 How to Automate Sales Email with the Discount Code

15:05 Examples of discount codes done well

18:00 How to drive average order value up with discounts

20:11 The Power Of Product Positioning

23:32 Student & Friends discounting

28:47 Affiliate Programmes that work

32:53 Why To Use Unique Discount Codes

36:02 Get The Discounting Report

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(431)

I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday

Black Friday is coming — but is your Shopify store actually ready?In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and u...

30 Sep 13min

This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?In this episode of Winning With Shopify, Nick is joined by Yoast...

28 Sep 18min

This Water Brand Built A $1.4B Business By Breaking Every Branding Rule

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?In this episode of Winning With Shopify, Nick breaks...

23 Sep 15min

TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social pr...

21 Sep 31min

The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands mak...

17 Sep 26min

How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team

What if you could build a 7-figure Shopify brand without building a 50-person team?In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI an...

14 Sep 32min

If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do

If I had to build a Shopify brand from scratch today, I would do almost everything differently.Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing ...

9 Sep 31min

Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products.In this episode, Nick is joined ...

7 Sep 33min