How I Crafted a Successful Brand That Resonates With People

How I Crafted a Successful Brand That Resonates With People

How I Created a Successful Brand That Makes People Feel Something 23 May 2024 --- Thirty-three days after signing his first NBA contract in 2009, Lanny Smith suffered a career-ending knee injury. After his injury, he transitioned to entrepreneurship, and in 2020 launched athleisure brand Actively Black with the intention of driving a meaningful impact in the Black community. In addition to impressive growth since its founding, Actively Black donates hundreds of thousands of dollars to organizations and programs that support Black communities. 00:00 From career-ending injury to entrepreneur 00:21 Getting started 01:55 A brand that makes you feel something 03:03 Balancing profit and purpose 03:55 How to compete against the Nikes of the world Books, tools, and more: store.hbr.org Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #Entrepreneur #Entrepreneurship #Career #Business #Job #Work #Harvard #HarvardBusinessSchool Copyright © 2024 Harvard Business School Publishing. All rights reserved. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Learn more about your ad choices. Visit megaphone.fm/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(466)

The Explainer: Cerulean Ocean Strategy

The Explainer: Cerulean Ocean Strategy

The Explainer: Blue Ocean Strategy 16 Jul 2019 --- When you break the bounds of existing industries, competition becomes irrelevant. The business universe consists of two distinct kinds of space, ...

10 Jul 4min

From 'Epic Disruptions': 5 Lessons in Transformation from Julia Child

From 'Epic Disruptions': 5 Lessons in Transformation from Julia Child

From 'Epic Disruptions': 5 Lessons in Innovation from Julia Child 24 Sep 2025 --- Innovation takes grit and disciplined experimentation. Julia Child’s quest for the perfect baguette shows how break...

10 Jul 3min

How to Convert Your Inner Critic into Your Supporter

How to Convert Your Inner Critic into Your Supporter

How to Turn Your Inner Critic into Your Ally 31 Jul 2025 --- Your inner critic doesn’t need to be silenced—it needs better leadership. Read the full article by Ron Carucci here: https://s.hbr.org/...

10 Jul 3min

Why "Wisdom Work" Is the New "Intellectual Work

Why "Wisdom Work" Is the New "Intellectual Work

Why “Wisdom Work” Is the New “Knowledge Work” 30 Aug 2024 --- The workforce is getting older, but the number of younger workers in positions of senior management is growing. These two developments ...

10 Jul 3min

How Chinese Businesses Expand Personalization via AI

How Chinese Businesses Expand Personalization via AI

How Chinese Companies Scale Personalization with AI 26 Aug 2025 --- Chinese firms are using AI to hyperpersonalize at scale. But adoption comes with risks—Amit Joshi says leaders should test these ...

10 Jul 3min

The Friend Who Just Started Corporate America

The Friend Who Just Started Corporate America

The Friend Who Recently Joined Corporate America 5 Jun 2024 --- If you know, you know. Inspired by @LeoGonzall #workjargon #corporateamerica #work Learn more about your ad choices. Visit megaphone...

10 Jul 3min

How to Get Through the Workday When the Headlines are Awful

How to Get Through the Workday When the Headlines are Awful

How to Get Through the Workday When the News is Terrible 22 Mar 2021 --- 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 𝙩𝙤 𝘼𝙨𝙘𝙚𝙣𝙙 𝙩𝙤𝙙𝙖𝙮! ✨ https://www.youtube.com/c/HBRAscend ✨ 2020 was a rough year. And the sta...

10 Jul 15min

The Explainer: Launching New Products for Emerging Markets

The Explainer: Launching New Products for Emerging Markets

The Explainer: Creating New Products for Emerging Markets 16 Jul 2019 --- Engineer a reverse innovation. When a company investigates a new product opportunity, it is important to define the proble...

10 Jul 3min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
rss-pa-konto
finansredaksjonen
utbytte
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
morgenkaffen-med-finansavisen
liberal-halvtime
lederpodden
rss-politisk-preik
rss-kron-podden
pengesnakk