Were the 2018 Gatwick drones real?
In December 2018 Gatwick Airport shut down. 109 eyewitnesses reported sighting 170 drone flights over the airport. All flights were grounded, and the nation braced for a terrorist attack. But what ...
22 Jun 31min
Do broken windows cause crime?
The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true? Today, with the award-winning professor Leidy Klotz, we investigate the...
15 Jun 23min
“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller
Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow. Hear why they: 1) Enc...
8 Jun 40min
Enhanced Games: Did the $320m marketing stunt backfire?
The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And...
1 Jun 28min
What makes a good logo?
In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain. Hear how Octopus used two proven psycholo...
25 Mai 23min
How peer pressure built a $5 billion fitness revolution
In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts. That's how far people will go to look fit online. This episode explains the psychology behind why be...
18 Mai 21min
Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”
Professor Richard Wiseman searched for the world’s funniest joke. He found it. But it wasn’t what he expected. --- Richard’s book Quirkology: https://amzn.to/4shYOJ6 Richard’s book 59 Seconds...
11 Mai 24min
