Your Next Million24 Jan 2019

The True Key To Success

What wisdom can we learn from an old Christmas carol? When it comes to the key to success in business, it turns out we can learn a lot! Learn why "good will towards men" may be secret to successful marketing and how you can make offers to your audience all the time while still adding value.

If you flip the Christmas carol verse "peace on Earth and good will towards men" around, you may have the real key to success and happiness in life.
When you take good will towards to men and add "success in business" you have something that is demonstrably true.
Frank has been going live nearly everyday since December 1st, but he's probably doing around 10% of what a real social media focused person would do.
The posts are always trying to add value to the audience and build good will while subtly, and not so subtly, promoting Frank's new book.
He never really thought it would amount to much but it has resulted in over $35,000 in sales of the book. That's just from putting out good content and making offers.
Statement #1: Our income is directly proportional to the amount of good will you have in the marketplace.
Statement #2: Our income is directly proportional to the amount of offers that we make.
The question then becomes, "how do we make offers without messing up the good will we're generating?"
If you deploy the Intent Based Branding Strategy, you can accomplish three things: you can make offers all the time, you can simultaneously increase the good will in your marketplace, and you can grow the size of your audience and the power of your brand.

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Episoder(848)

Get Out Of Your Business To Grow It (Klassic Kern)

Frank Kern reveals the immense opportunity of "Offer Season" (October-New Year's) for business growth. Learn how a simple postcard helped a skincare clinic thrive and how applying the same principle—m...

5 Mai 14min

The Story Of The Crystal Ball (Klassic Kern)

Discover how modern advertising functions as your business's ultimate "crystal ball." This episode reveals the power of leveraging paid ads to gain instant, invaluable data on your audience, offers, a...

1 Mai 4min

You Can't Read The Label From Inside the Bottle (Klassic Kern)

Frank Kern dives into the counterintuitive secret to scaling your business: doing less. Through a compelling case study of his client, Fabian, Frank illustrates how entrepreneurs often get lost "insid...

28 Apr 5min

A Simple Question With Big Results (Klassic Kern)

A powerful case study from Frank's private client group. He dives into the "Best Buyer" concept—a fundamental strategy that helps businesses achieve massive revenue growth by narrowing their focus to ...

24 Apr 7min

A Two Step Formula (Klassic Kern)

Frank's streamlined approach to scaling a business without the "extraneous stuff" that leads to burnout. As a "rainmaker" for his Private Client Group, Kern specializes in helping ambitious business o...

21 Apr 4min

The Most Important Question In Marketing (Klassic Kern)

Frank Kern explores the fundamental question that drives successful marketing: "What must we demonstrate to be true in order for somebody to want to do business with us?" He argues that transforming a...

17 Apr 5min

Zero Resistance Marketing (Klassic Kern)

Frank Kern dives deep into why traditional online advertising models are failing and how "friction" is the silent killer of big campaigns. Frank introduces his Intent-Based Branding framework—a method...

14 Apr 5min

What The Most Successful Brands Are Doing (Klassic Kern)

Frank Kern breaks down the fundamental mechanics of a successful sales funnel. He explains that while high-ticket backend products are the goal, the real "magic" happens at the front end. This episode...

10 Apr 6min