Hard Data On What's Working

Find out who wins in this three-way social media death match between Grant Cardone, Gary Vaynerchuk, and Frank Kern! Learn the three major takeaways for what's working on social media right now and how you can apply them to your business so you can sell more online.

• There are some fantastic tools available that allow you to spy on your competition.
• Modeling is very different from copying. Don't try to emulate someone else's persona, just be yourself.
• If someone is getting a result you want to get, it's pretty smart to see what they're doing and model it.
• Going live on Facebook on your phone is much easier than trying to come up with a script and getting fancy with video.
• Frank has sold over $300,000 worth of products generated purely from organic traffic on social media since the beginning of December 2018.
• This led Frank to wonder how much content should you make and often should you post?
• Frank uses Agorapulse to analyze his competitors and see what's working most effectively for them. It allows you to see how many times they are posting per day and what kind of engagement they're getting.
• Frank uses a strategy called Intent Based Branding that has brought him those results in just the past 40 days. The first principle is to post organically, the second is to realize and leverage the fact that every post can be an asset that continues to bring you money, and the third is advertising.
• Always make offers in your content.
• Grant Cardone averages 7.7 posts per day on Facebook, Frank averages 4.6 posts per day, and Gary Vaynerchuk averages 2.8 posts per day. What this implies is that more is better.
• Socialinsider.io is an Instagram analyzer. In terms of Instagram Grant and Gary are beating Frank hands down, especially with engagement.
• One of the big takeaways is if someone has got what you want to get, in terms of fame, money, or contribution, you may want to model their behavior.
• The second takeaway is engagement. Frank is beating both Grant and Gary in engagement per follower. The biggest lesson is that you don't have to be fancy in order to create compelling content.
• For 90% of Frank's videos he just uses his phone unless he wants to share his screen, in that case he just uses his laptop. No studio necessary.
• Even if you basically say the same two things over and over again, you are still going to be okay. The average user is not going to see your posts all the time.
• If you post 7 times a day, which is roughly every three hours, it's not like the same people are going to see it every single time. You can literally post the exact same thing without it being too much.
• The big lessons are to post a lot and avoid being fancy. The more relatable you are, the more you will connect with the people watching.
• Start with free organic content that gives value, builds good will, and makes an offer. Every piece of content becomes an asset for your business. After a month or so of creating free content you take your best performing content and turn it into an ad.