5 Marketing Tricks Should NEVER Work (But They Do) | Real Case Studies Inside

Experts will tell you that none of these 5 things should be working. But they are.

The reason why (for the most part) is because PEOPLE have changed.

Another reason is because you and I are in the right place at the right time.

You'll see what I mean in this episode. Here's how and when:

CHAPTERS:

0:00 - When more conversions = less money (example included)

3:42 - Why testimonials can hurt sales. (example included)

4:46 - Why ads you can't click can get you more customers.

7:08 - How to become a household name for 11 cents.

9:43 - What to do when people are stupid.

14:52 - The Quick Win method that outsells even the best of sales letters.

I used oJoy.ai to help me organize my thoughts and turn them into this usable content. You can try it free at https://oJoy.ai

About Frank Kern (Prepare To Be Bored):

If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007.

Over the past 26 years, I've had over 80,000 (and counting) business owners pay me for marketing advice.

I have zero credentials of any kind. Literally none.

I've been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it.

Discovered online marketing in 1999 when I saw an ad for a course about online marketing.

1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way.

2003: Got sued by the government for violating advertising regulations. (If that's not bad enough, what's really embarrassing is I didn't even know that the advertising regulations existed. Turns out that ignorance is not bliss. It's simply ignorance.)

2004: Start selling downloadable "how-to" products to dog owners

2007: That business grew to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training.

…And I sold it. That was dumb.

2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the "Internet Marketing" industry. Then wrote several courses that taught people how I did it. During the process, I also got kind of "Internet Famous" even though I didn't use Social Media. The "fame" stuff was sort of cool for a while but got old because I'm an introvert.

2011 - 2023: Focused mainly on consulting, offering marketing services to more established companies.. Made significantly more profit and still ended up growing my personal brand despite being super reclusive and weird.

Today: I have one client (giant tech company) …and that's plenty.

In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai

Biggest things I learned in past 26 years (and counting):

If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it.

The best way to grow a business or a brand, it so create goodwill by helping people.

The easiest way to earn trust is to simply demonstrate you can help them …by actually helping them.

The fortune really is in the follow up.

Also, all this stuff is harder than it looks.

But it's not nearly as hard as being a roofer, a ditch digger, or a fry-cook.

I know because I've been all of them.

Keep your head up, use common sense, and do people right. You'll get where you want to go much faster by doing that than by trying to take short cuts.

IN CASE IT ISN'T OBVIOUS:

I make content like this because I want to sell you something eventually. It's fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my "demonstrate you can help them by actually helping them" strategy. If it's working, try our software. You'll probably like it.