30 Jun

194: Why Niching Down Isn't What Social Media Managers Think It Is

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.

Hit play to hear

→ What being clear and consistent with your messaging does for your rbusiness

→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one

→ How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever)

→ Why "I work with small businesses" isn't a niche, and the question to ask yourself instead

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The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

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Episoder(197)

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We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How...

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191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey

We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, ...

9 Jun 26min

190: 5 Awkward AI Questions Your Clients Are About To Ask (And How To Answer Them)

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2 Jun 19min

189: You Don't Have to Be Working to Make Sales This Summer (Here's How)

Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cost of not planning for one.In this episode, we're ch...

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188: Three Email Marketing Mindset Shifts Every Freelance SMM Needs to Hear

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19 Mai 17min

187: Do This Quarterly To Reduce Overwhelm And Increase Profit As A Social Media Freelancer

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12 Mai 18min