How Guests Choose a B&B: What Really Drives Bookings (It’s Not What You Think)-129

How Guests Really Choose Your B&B

Guests don’t choose your B&B the way you think they do.

Most booking decisions happen emotionally and quickly, long before guests compare amenities or pricing. In this episode, Gerry MacPherson explains how guests really decide where to stay, why clarity matters more than perfection, and how B&B owners can attract better-fit guests without trying to appeal to everyone.

This weekly hospitality podcast is for current and aspiring B&B owners who want calmer operations, more direct bookings, stronger guest experiences, and less stress.

Expect practical hospitality advice, real-world stories, simple systems, and honest conversations about independent accommodation life.

Gerry MacPherson knows hotel ownership is not always glamorous.

Years ago, he helped operate a small hotel in Halifax, Nova Scotia, where he experienced first-hand the pressure, unpredictability, and daily chaos that many hospitality properties still face today.

Since then, Gerry has spent decades working in hospitality and tourism, visiting properties across the world and learning what truly makes independent hotels succeed.

Today, through Beds, Breakfast & Business, he helps B&B owners create calmer operations, stronger guest experiences, more direct bookings, and less stress through practical systems and honest hospitality conversations.

📅 New episodes released weekly.

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Episoder(136)

Why Some Bed & Breakfasts Always Get Five-Star Reviews (And How Yours Can Too)-137

Why do some Bed & Breakfasts collect hundreds of five-star reviews while others struggle to receive even a handful? In this week's episode of the Bed, Breakfast & Business Podcast, you'll discover the...

25 Aug 26min

Guest Messaging for B&B Owners: The Five Conversations That Turn First-Time Guests into Loyal Fans-136

Download your free Your B&B Starter Blueprint: https://bedsbreakfastsbusiness.com/your-bb-starter-blueprint-pdf-download It’s a practical starting point for current and aspiring B&B owners who want cl...

18 Aug 23min

Guest Communication Tips: 5 Ways to Get More 5-Star Reviews-135

Download your free Your B&B Starter Blueprint:https://bedsbreakfastsbusiness.com/your-bb-starter-blueprint-pdf-downloadIt’s a practical starting point for current and aspiring B&B owners who want clea...

11 Aug 26min

The Guest Journey: How to Create Memorable Moments from Check-In to Check-Out-134

NEW THIS WEEK Guest Experience Audit Checklist How does your B&B really feel from your guest’s point of view? Use this simple checklist to walk through the guest journey, identify small friction point...

4 Aug 24min

The Secret to Creating Memorable Guest Experiences That Keep Guests Coming Back-133

28 Jul 27min

What Are the 3 Numbers Every B&B Owner Must Track to Stay Profitable?-132

The 3 Numbers Every B&B Owner Must Track Are you busy... but still not making the profit you expected? Many B&B owners work incredibly hard yet struggle to understand what their numbers are really tel...

21 Jul 16min

Why Are Guest Messages Taking Over Your Life and What Can You Do About It?-131

Are Guest Messages Taking Over Your Life? What if the real problem isn't your guests? What if it's your communication system? In this episode of Beds, Breakfast & Business, you'll discover why guest m...

14 Jul 15min

How to Get More Direct Bookings for Your B&B Without Spending More on Marketing-130

Are OTA Commissions Quietly Stealing Your Profit? Direct bookings are one of the simplest ways for bed and breakfast owners to increase profit without adding rooms, hiring staff, or spending more on a...

7 Jul 12min