713: Leadership, Legacy, and the Next Chapter of PSI with Adam & Rachel Foster

What happens when the leadership of one of the pet care industry's most influential organizations changes hands? In this episode, Collin sits down with Adam and Rachel Foster, the new owners of Pet Sitters International, to discuss their backgrounds in technology, entrepreneurship, and pet care. They explore how technology is reshaping the industry, why relationships remain at the heart of professional pet sitting, and the challenges of competing in an increasingly app-driven marketplace. The conversation also dives into succession planning, the future of independent pet care businesses, and the importance of preserving industry standards. Adam and Rachel share their vision for honoring PSI's legacy while helping it evolve for the next generation of pet care professionals.

Main topics:

• Technology and pet care
• Independent business advantages
• PSI leadership transition
• Industry growth and maturity
• Succession planning strategies

Main takeaway: "I think the independent business owners are the ones who are going to win."

That's a bold statement in an industry filled with apps, automation, and growing competition. But Adam and Rachel Foster, the new owners of PSI, believe that what separates independent pet care businesses isn't technology—it's trust, relationships, and genuine expertise. While apps can make booking convenient, they can't replace the peace of mind that comes from knowing a professional is caring for your pet. As the pet care industry continues to mature, the businesses that invest in professionalism, education, and exceptional client relationships will be well positioned for the future.

About our guests: Adam and Rachel Foster are the new owners of Pet Sitters International (PSI), the world's largest educational association for professional pet sitters. Adam brings extensive experience in customer success, business operations, and entrepreneurship through acquisition, while Rachel has a background in software development, project management, and pet technology. Together, they combine expertise in technology, leadership, and small business growth with a shared passion for pets and professional pet care. Their goal is to honor PSI's legacy while helping prepare the organization and its members for the future.

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Full show notes and transcript

Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.

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