KCOR: The first Spanish-language radio station in the US

In 1946, Mexican American Raoul Cortez launched the first US radio service in Spanish. Based in San Antonio, Texas, he used charm and creativity to win over advertisers in a time when Hispanic consumers weren't seen as a relevant market.

Raoul's grandson Guillermo Nicolas spoke to Stefania Gozzer about the challenges his grandfather faced to push forward in building a pioneering business that would turn him into a broadcasting mogul.

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(Photo: Raoul Cortez with two of his children at KCOR. Credit: Guillermo Nicolas)

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