Episode 165 - The Consultancy Marketing Engine That Fueled 7-Figure Growth

Most consultancies don’t lack expertise, they lack visible proof. Join Nick Synnott and Susannah Clarke from PMI to learn how PMI build a content-led marketing engine that grows awareness, generates leads and strengthens bids, proposals, and buyer confidence. This session gives you the secrets to creating real business growth through an effective growth marketing engine. If you run a £4m - £20m consultancy, this is for you. Consultancies do not stall because they lack expertise. They stall because the market does not recognise their value quickly enough, and buyers do not see proof fast enough to choose them. Process Management International (PMI) used to do a bit of advertising and sponsorship, but they did not have a joined-up, strategic approach to growth marketing. Then they went all-in. They built an engine at a scale most firms never reach: weekly webinars, multiple podcasts, email campaigns, whitepapers, and now their own conference. The output is only part of the story. The real shift is how it all connects to build reputation, authority, and commercial momentum. In this episode, Nick Synnott is joined by Susannah Clarke (Managing Partner, PMI) to unpack how PMI embraced marketing as a growth lever, differentiated from lookalike competitors, and turned thought leadership into measurable outcomes: stronger visibility in their market, increased credibility in competitive processes, winning new clients, awards momentum, and accelerating their growth journey from approaching £2m to charging towards their £10m goal, in under five years. You will learn: - How PMI built a strategic marketing engine that drives both visibility and revenue growth - How they translate authority into ROI: creating demand, supporting bids, and improving win rates - How their “library of proof” strengthens buyer confidence, fuels award submissions, and shortens time-to-trust - How PMI operationalised cadence, workflow, and governance to sustain quality and consistency at scale - How they use audience signals and feedback loops to refine what they produce and compound results over time You’ll leave with a practical blueprint for creating differentiation that’s visible, reusable, and commercially valuable.