The First 90 Days
Every communications director who sees this infrastructure has the same response. They get it. They want it. And then they ask: Where do we begin?In this episode, Izzy Torres answers that question wit...
2 Jun 7min
300 Voices. Zero Phone Calls.
Your most credible messenger is not your executive director. It is not your official account. It is the 4th-grade teacher in Rockford who has been in her classroom for nineteen years — and who is in p...
26 Mai 8min
The Build: What Infrastructure Actually Looks Like
Most organizations think the solution to their rapid response problem is more people. A bigger team. Better relationships with members who will pick up the phone. A parent who's always available. A un...
19 Mai 7min
You Have the Intelligence. You're Missing the Last Mile.
Every civic membership organization has the same problem. The research is done. The message is tested. The legislative intelligence is solid. And then nothing moves fast enough to matter.In this episo...
13 Mai 6min
The Machine They Built While You Were Writing Press Releases
Twenty years. That's how long the organizations working against public education, labor rights, and civic membership have been building their communications infrastructure. Not their arguments. Their ...
12 Mai 10min
Two Responses. One Crisis. Completely Different Outcomes.
It's 7:15 PM on a Tuesday. The state legislature just cut per-pupil education funding by 8 percent. Your phone buzzes with the result.What happens next depends entirely on your infrastructure.In this ...
5 Mai 8min
FOLLOW: Why Most Organizations Keep Starting Over
Most organizations respond well to one crisis. Then they stop. Two weeks later, the next crisis hits, and they're starting from zero — fighting upstream again before they've even started.The problem i...
20 Apr 5min
